We are thrilled to announce that the University of Manitoba Trailblazer campaign has won a prestigious CASSIE award. The CASSIE is a first for a Manitoba client and agency in the award’s 20+ year history. The CASSIES were set up in 1993 to showcase how Canadian-produced advertising can be instrumental in advancing the business goals of advertisers and clients in Canada across short, medium and long-term time horizons.
The Trailblazer campaign won in the Long-Term Success category, which is defined as a campaign that has continued to deliver superior results for 36 consecutive months or more. McKim and the University of Manitoba have worked together since 2006.
The CASSIES are presented by the Institute of Communication Agencies (ICA), Association des agences de publicité du Québec (AAPQ), and Association des professionnels de la communication et du marketing (APCM). The 2015 CASSIES were selected by a 14-person industry judging panel.
See with whom we share this 2015 distinction.
Feb. 2015 update: See the University of Manitoba announcement about this exciting honour.