Get Out of the Basement (GOOTB) is a youth-targeted digital content campaign developed by McKim in 2014 that challenges young Manitobans to get out and explore the province. Presented in partnership with our client Travel Manitoba, a team of teenaged GOOTB creatives and producers spend their summer attending Manitoba events and activities, and developing social and digital media […]
McKim recently completed work on a new multimedia campaign designed to raise awareness of the many benefits chiropractic care. To fit with the new brand look and feel, a new website was developed where patients can find information on the care they need and the practitioner best suited to them. […]
The partners at LP asked McKim to help them develop a brand. We told them they already had one, it just needed to be articulated in a resonant way. Our strategic services team worked closely with the partners to capture their unique and differentiated value proposition. The creative team then took it to another level […]
After a successful brand repositioning, McKim created a completely new website for Caisse Financial. The open look and warm photography helps bring a human, yet distinctly Manitoban feel to the brand. Click to visit site
Research demonstrates that video gets the highest levels of engagement and viewership of all digital content. So rather that wax eloquently in written text about Manitoba’s vast array of travel experiences, McKim created a series of evocative videos that tell the Travel Manitoba story to those looking for specific kinds of experiences.
McKim was engaged in 2015 to create a public education campaign to help the Winnipeg Regional Health Authority increase condom carrying and usage, as well as battle high rates of chlamydia among young, sexually-active people in Winnipeg. The campaign was designed to bring attention to the fact that in Canada, Winnipeg has the highest incidence […]
Earlier this year, McKim Communications Group and Probe Research partnered on a quantitative research study, called McKim BrandWatch, to measure Manitoban perceptions of significant brands that operate in the province. While not exhaustive, the survey looks at a wide variety of sectors, and attempts to capture consumer perceptions of regional and national brands that play […]
Below are two interesting short films by Johnnie Walker. The first was created by BBH, who had been the famous whisky’s agency for 15 years. They were replaced recently by Anomaly, who created the second film and were announced today in AdAge as the new global creative agency for Johnnie Walker. I’m interested in which […]
I don’t know about you, but I get more unsolicited content in my email inbox than I’d like. Despite the plethora of junk, there are some things I value. The messages I generally read come from people I know, or from businesses I care about — business we work with, or think we might work […]
Every now and then you hear a debate about how advertising influences people to buy things they don’t need or want. There is no question that advertising is designed to encourage people to try products.