Early in 2018, McKim was asked by YES! Winnipeg to meet with an established global tech company that was considering a move to Winnipeg. Their client was looking for a local agency to assist with media relations, a launch announcement and an event. Two conditions of getting the meeting — we had to sign […]
Get Out of the Basement (GOOTB) is a youth-targeted digital content campaign developed by McKim in 2014 that challenges young Manitobans to get out and explore the province. Presented in partnership with our client Travel Manitoba, a team of teenaged GOOTB creatives and producers spend their summer attending Manitoba events and activities, and developing social and digital media […]
McKim recently completed work on a new multimedia campaign designed to raise awareness of the many benefits chiropractic care. To fit with the new brand look and feel, a new website was developed where patients can find information on the care they need and the practitioner best suited to them. […]
The partners at LP asked McKim to help them develop a brand. We told them they already had one, it just needed to be articulated in a resonant way. Our strategic services team worked closely with the partners to capture their unique and differentiated value proposition. The creative team then took it to another level […]
After a successful brand repositioning, McKim created a completely new website for Caisse Financial. The open look and warm photography helps bring a human, yet distinctly Manitoban feel to the brand. Click to visit site
Research demonstrates that video gets the highest levels of engagement and viewership of all digital content. McKim created a series of evocative videos that tell the Travel Manitoba story to those looking for specific kinds of experiences.
McKim was engaged in 2015 to create a public education campaign to help the Winnipeg Regional Health Authority increase condom carrying and usage, as well as battle high rates of chlamydia among young, sexually-active people in Winnipeg. The campaign was designed to bring attention to the fact that in Canada, Winnipeg has the highest incidence […]
Earlier this year, McKim Communications Group and Probe Research partnered on a quantitative research study, called McKim BrandWatch, to measure Manitoban perceptions of significant brands that operate in the province. While not exhaustive, the survey looks at a wide variety of sectors, and attempts to capture consumer perceptions of regional and national brands that play […]