In fall 2017, Manitobans were first introduced to Bernie and Gracie, the newest brand ambassadors for the Canadian Beverage Container Recycling Association and its Recycle Everywhere program. Featured in two TV spots and multiple online engagement pieces, these life-sized, talking raccoons are helping educate viewers on good beverage container recycling habits in a fun and […]
A boy who has a successful business picking up recyclables from the cottage community of Victoria Beach, Manitoba was a natural point of inspiration for client the Canadian Beverage Container Recycling Association and its Recycle Everywhere program. Bennett, his customers, and parents were featured in Recycle Everywhere video and TV assets that include a documentary, TV […]
McKim is proud to see work for five clients in five completely different sectors recognized at the 2017 Signature Awards, a demonstration of our breadth and ability to tackle multiple strategic and creative challenges. We were also recognized with several runner up placements. Most of all, we congratulate our clients, whose contribution to the work we […]
Three new Travel Manitoba TV spots have been created to showcase some of the province’s signature tourism products. Walking with wild polar bears in summer. Watching world-class 360-degree views of northern lights. Embracing a playful spirit in the heart of an exhilarating and wintry Winnipeg. All tell the story of a province packed with surprising and […]
McKim recently created three new video spots to add to the Travel Manitoba suite of brand commercials. Walking with wild polar bears in summer. Watching world-class 360-degree views of northern lights. Embracing a playful spirit in the heart of an exhilarating and wintry Winnipeg. All tell the story of a province packed with surprising and immersive travel […]
The Canadian Beverage Container Recycling Association (CBCRA) and its agency partner McKim Communications Group (McKim) are launching a series of sharply-targeted communications initiatives to specifically reach three separate audiences with differing approaches — for CBCRA’s Recycle Everywhere program. “In our previous campaigns for Recycle Everywhere, we sought to reach a broad audience with one […]
The agency is pleased to announce that it recently acquired our building’s naming rights and as of today, it will be called the McKim Building. The Crocus Building sign has been removed, and the McKim name and logo have been installed at 211 Bannatyne Avenue, including the large vertical sign on Main St. “Renaming this historical […]
McKim has been working with the Assiniboine Park Conservancy since 2014. To build public awareness for and create a sense of urgency to visit the interactive Dinosaurs Alive! exhibit at the zoo over summer 2016, a campaign was developed to position the attraction as a memorable and exciting spring and summer destination. Dinosaurs Alive! opened to record-breaking crowds at […]
No matter what kind of organization you are, you have a brand story inside you that will transform your business. Introducing McKim Brandcamp™, where we take the award-winning branding processes we’ve developed for large clients and deliver a scaled-down boot camp for small businesses, charities and non-profits. It’s a brand-development program that gives you access to the […]
Since 2010, McKim has been involved on a pro bono basis with downtown Winnipeg fixture, the Pan Am Boxing Club. Pan Am Boxing has always been dedicated to helping youth achieve their potential through the rigorous discipline of sport. Launched in 2012, Pan Am Place brings this same discipline to at-risk young men who are […]
Oh for the days of midnight press checks and agonizing over dot gain at 2 am. Not. Despite our nostalgia for print, we’re pleased to see great clients like Recycle Everywhere minimizing putting their annual reports where they belong — online. This allows for a more engaging way to tell their story and share their […]
The agency has been pleased to support the good people at the Child Nutrition Council of Manitoba in their annual Stone Soup lunch fundraiser for several years in a row with design, public relations and social media communications support. The charity hosts the soup-tasting event to raise awareness and funds for its school meal and snack […]
McKim is pleased to have earned 22 Signature Award nominations – the most honours for any Manitoba agency for the fourth consecutive year. The agency is a finalist in 14 categories, including the sole agency in the Print (Single) category. McKim also earned three of five finalist nods for Campaign of the Year for work […]
A series of litter audits have shown that since the agency began creating campaigns for the Canadian Beverage Container Recycling Association’s Recycle Everywhere program, there have been substantial improvements in the number of empty beverage containers recycled in Manitoba. To further close the gap, a new campaign was developed called How Many Were Yours? to […]
For more than a decade, the agency has worked with Manitoba Hydro on multiple campaigns for the organization’s various business lines and special programs. Although Manitoba Hydro is a well-known and trusted brand, research indicated consumers don’t always connect the corporation to the benefits they receive every day — clean, reliable energy available at your […]
Ivanhoé Cambridge, a global real estate developer, engaged McKim to develop and organize a compelling groundbreaking event in fall 2015. The Outlet Collection Winnipeg development (expected to open in spring 2017) had been covered in local Winnipeg media fairly extensively when it was announced in April 2014. The agency recommended a visual-based strategy: reveal updated […]
Caisse Financial Group is one of Manitoba’s longest-standing financial institutions. In late 2013, McKim was engaged by Caisse to undertake a brand re-positioning specifically focused on broadening its appeal beyond the Francophone market. Throughout the following year, the agency and client moved through a comprehensive groundwork process. Upon completion, a multi-phased, public-facing campaign was developed to […]
The Exchange District BIZ required a new visual brand identity that properly captured the district’s true spirit and heritage. A visual identify for ‘The Exchange’ was developed to stand alone and be used collaboratively with partner organizations, including the Exchange District BIZ. A logo was created for all materials, including new signage on the BIZ’s […]
The Canada Summer Games are the country’s largest celebration of our athletes, sport, and culture. In July 2017, the games will be held in Winnipeg, where the event’s 50th year and Canada’s 150th birthday will coincide. Prior to the two-year kickoff launch event in July 2015, a brand idea was needed to help create and sustain awareness and […]
McKim was pleased to unveil the brand for the 2017 Canada Summer Games at a media conference and milestone celebration in July. The Games will be held in Winnipeg in summer 2017 and the media and stakeholder event marked two years until the opening of the largest multi-sport event for young Canadian athletes. Peter George […]
Save-On-Foods, a chain of supermarkets in Western Canada, required an agency to help plan and execute the announcement of its major expansion into Manitoba and Saskatchewan. McKim was engaged to provide communications and logistics support, and to engage community and potential stakeholders in press events to take place in Winnipeg and Regina on the same […]
The National Centre for Truth and Reconciliation at the University of Manitoba required a brand identity that represents its mission to continue the work done by the Truth and Reconciliation Commission of Canada. The Centre is the permanent home to residential school survivor statements and archives, housing stories and records collected from across the country. […]
McKim is delighted to have led the way among agencies by winning eight awards at the 2015 Signature Awards. We were equally pleased to go into the event with 30 nominations – in 17 of 27 categories – the most honours for any one Manitoba agency the third year in a row. McKim was also the sole […]
A video was created to provide more context to the 2015 awareness campaign for CBCRA’s Recycle Everywhere program, where the goal is to educate Manitobans about the processes and people involved in recycling empty beverage containers containers so they may become new items. To view campaigns developed by McKim for CBCRA visit Transformation Campaign and Enjoy It. Recycle […]
McKim is pleased to have earned 30 Signature Award nominations – the most honours for any one Manitoba agency for the third year in a row. The agency is a finalist in 17 categories, including the sole agency in the campaign of the year category with nominations for Travel Manitoba, the Canadian Beverage Container Recycling […]
Yesterday, the Canadian Radio-television and Telecommunications Communications (CRTC) announced that by next year, Canadian viewers will have access to basic cable packages where they can pick-and-pay for the channels they want. The ruling was the biggest news story in the country yesterday, and it’s still trending today. The ruling signals that the CRTC has heard that […]
Here’s a recap of news from McKim from March 2015: Recently, a new TV spot began airing for Travel Manitoba and the Canadian Museum for Human Rights. The commercial is the fifth in the suite of spots developed for Travel Manitoba, and tells the story of a multi-generational family who has a transformative experience while […]
So far, 2015 has proven to be a good year for awards, including a bronze CASSIE for the University of Manitoba Trailblazer campaign. The CASSIE is a first for a Manitoba agency and client in the award’s 22-year history. We were pleased to celebrate this honour with the University of Manitoba at an event in February. […]
Congratulations to client Travel Manitoba for winning two golds and a silver at the WorldMediaFestival | Tourism awards. Travel Manitoba won gold in the advertising campaign category for the Manitoba, Canada’s Heart… Beats campaign. “To have our 2014 advertising campaign – the first one to feature our new Manitoba, Canada’s Heart… Beats brand – win gold at […]
Variety, The Children’s Charity of Manitoba provides an array of services that directly transform the lives of children with special needs. Because of the scope of the organization and its long history, stakeholders and donors needed to be reminded that Variety is fundamental to the lives of countless children, and critical to community initiatives. The […]
We are thrilled to announce that the University of Manitoba Trailblazer campaign has won a prestigious CASSIE award. The CASSIE is a first for a Manitoba client and agency in the award’s 20+ year history. The CASSIES were set up in 1993 to showcase how Canadian-produced advertising can be instrumental in advancing the business goals of advertisers and clients in Canada across […]
McKim is delighted to announce two new clients. Information Services Corporation, or ISC, is a publicly-traded Saskatchewan business corporation responsible for the development, management and administration of registries – land titles, personal property, corporate and surveys; geographic information; and access to government services for individuals and business. We will be working with ISC to position […]
University of Manitoba graduates contribute across a wide range of disciplines and sectors. To build upon the highly successful Trailblazer campaign and tell the university’s alumni story, a campaign was developed for fall and winter 2014-2015 to demonstrate how a University of Manitoba education forges alumni who go on to shape the local and global […]
Richardson International Ltd. is committed to investing in the communities in which it operates. In 2013 alone, the company donated more than $1 million to 54 projects in Western Canada to help build gathering places that benefit communities as a whole. An advertising campaign comprised of print, radio and digital ads was developed to build […]
Today in Canada, six major brands began to advertise directly onto Instagram feeds. Last year, advertising capabilities were given to select brands in the US, Britain and Australia. We threw together a quick snapshot as to why the news is something our industry should watch. Why does this matter to advertisers and brands? It’s mobile, where […]
Manitoba Liquor and Lotteries introduced Growlers and Growler bars to participating Liquor Mart locations in fall 2014. It would be the first time local craft beers would be available to Manitobans at the stores on tap, and a cohesive campaign with collateral was required. In English and French, the agency developed a wordmark, name and […]
What started out as a “give my own kid a summer job” strategy for CEO Peter George, ended up being one of the agency’s most successful self-promotional stunts. And it promises to be an ongoing youth outreach program that will help boost Manitoba tourism and help teens envision themselves in creative careers. This past summer, the […]
This illustrated poster and other collateral were developed to help build the presence and reputation of the Prairie Skies Musical Theatre Company, a theatre company near Regina. The materials showcase a quality professional company that offers Broadway-calibre productions that are held in a unique outdoor environment.
We’re excited to announce Get Out Of The Basement, a pilot project for 13- to 18-year-old Winnipeg teens who visit summer events and attractions, and share their perspectives and experiences in social media. The pilot project is designed by McKim to engage teens to get out of the basement and enjoy new experiences, and to […]
Television Developing the brand for Travel Manitoba had its roots in extensive research conducted throughout 2012. The strategic and creative approach took shape in 2013. The agency developed an inspiring and proud brand that expresses the true nature and spectacular beauty of the province: Manitoba – Canada’s Heart… Beats. The award-winning campaign launched on national television in […]
Campaign creative on trains and in stations in Calgary beckons thousands of busy commuters to suspend their disbelief for just a little while and imagine themselves in the middle of an Arctic safari in northern Manitoba. Decals and posters of beluga whales, polar bears and northern lights, and copy such as “Next Stop FASCINATION” […]
CBCRA found that in 2013, Manitobans recycled the most empty beverage containers in a single year since the Recycle Everywhere program was introduced in 2010. In its annual review, the Canadian Beverage Container Recycling Association found the recovery rate for empty beverage containers in Manitoba increased to 61 per cent from 53 per cent in just one year. The […]
We’re pleased with our turnout at the 2014 Signature Awards. Going in with 16 nominations in 14 categories out of a total of 28, McKim took home eight awards, including People’s Choice, and received another six runner-up nods. Of those eight awards, seven were for client the Canadian Beverage Container Recycling Association (CBCRA) and Recycle Everywhere. […]
Television Following 2013’s successful transformation campaign for Recycle Everywhere, a strategy was developed to capitalize upon the brand’s top-of-mind presence. This led to a new creative platform in 2014, in which the message has been distilled into a direct call to action. The purpose: to inform the public that all empty beverage containers are recyclable. […]
While we were busy rebranding ourselves, the agency also shifted things internally and brought in some new faces. For starters, Audra Lesosky was promoted to vice president, accounts and strategic services. Naomi Medeiros was promoted to vice president, finance and operations. Regional vice president for Saskatchewan, Linda Tiefenbach, took on an expanded role as VP, […]
Congratulations to account manager Sara Unruh, who recently moved over to the agency’s media department as media planner/buyer. Sara brings a wide range of sales, marketing, project management, and media buying and planning experience to her new role. “My new job feels like I’ve come full circle,” says Sara. “I started in media sales when […]
The Trailblazer campaign for the University of Manitoba has earned nine more CASE Communications Awards, including two grand golds. The university was also honoured with the prestigious 2013 Virginia Carter Smith Grand Crystal Award, which recognizes the year’s most outstanding communications program and is the highest honour for a post-secondary institution marketing campaign in the […]
The Winnipeg Folk Festival and McKim are pleased to announce we will partner this year for creative and advertising services. The agency provided creative services to the WFF in 2010 and 2011. “The creative the agency produces for the Winnipeg Folk Festival resonates with fans and helps us achieve and exceed our goals,” says Lynne […]
Tutti Frutti Frozen Yogurt is a consumer retail brand well known around the world. In 2013, it was planning the grand opening of its first Winnipeg store, and engaged McKim to help conceive and coordinate a compelling launch concept that made a connection to the community and earned media attention. Tutti Frutti sought McKim to mine its […]
One of the benefits clients experience with McKim is the seamless integration of digital advertising into other elements of their campaigns. This student recruitment campaign, targeting Manitoba high school students and their parents, is a strong example of how this works. The campaign featured many experiential components carefully targeted to reach the right audience, including […]
In late 2011, a full-scale positioning campaign for the University of Manitoba rolled out across Canada. Ads featured young children making bold, arresting claims about their character. Across several media, airport spectaculars among them, the campaign positioned the children’s pioneering spirit as a reflection of both Manitoba and its largest university. In 2012, the campaign […]
Congratulations to our client the City of Regina on the launch of the Regina Revitalization Initiative (RRI). The program has been in the works for many months, and the agency was tasked over the summer with developing a visual identity, website and communications collateral for the project. The website and program would be launched to […]
The agency congratulates new client, MyFunkins, on the successful launch of their new website. Over the course of summer and fall 2012, the agency developed the site and a series of marketing collateral materials for MyFunkins, an online store that sells cloth napkins called Funkins for kids. “Working with the enthusiastic team at McKim has […]
Travel Manitoba is pleased to announce that after a comprehensive review and competition among Manitoba agencies, it has selected McKim to serve as creative and strategic lead for its 2014 tourism marketing campaign. “I’ve always believed there’s a great deal of creative and business talent in Manitoba,” says Colin Ferguson, Travel Manitoba President and CEO. […]
Manitoba Hydro has been recognized with several honours at the 2012 Utility Communicators International (UCI) Better Communications Competition (BCC), an annual North American awards program that recognizes excellence in utility communications. Advertising developed by the agency took home five awards – two first place, one second place and two third place. Four of the awards […]
The Canadian Football League honoured the Winnipeg Football Club last week at the CFL Congress 2012 in Toronto with its inaugural Best Marketing & Ticket Campaign Award. The award recognizes the CFL club with the most outstanding marketing and ticketing success from the previous season. In 2011, the WFC enjoyed a record-breaking year with several […]
Peter George (far right) receives the Opera.ca National Opera Directors Recognition Award in New York. Tonight Peter George received the Opera.ca National Opera Directors Recognition Award at a gala in New York City for his dedication to Manitoba Opera. Peter has served on the Board of Trustees since 2001 and held the position of Chair of […]
Opera.ca, the national association for professional opera in Canada, recently announced that MCG’s Peter George is the 2011/12 recipient of the Opera.ca National Opera Directors Recognition Award. Peter is Past Chair of the Board of Trustees for Manitoba Opera (MO). The annual award honours a board member who promotes good governance, celebrates volunteer excellence and […]
The Winnipeg Free Press caught up with University of Manitoba vice-president of external relations John Kearsey and MCG president Peter George recently to talk about the our campaign for the university, often referred to as the “Trailblazer campaign.” The story is about the student recruitment campaign phase of the Trailblazer campaign. The first and national […]
MCG recently helped organize a major press conference with the Winnipeg Football Club. Our long-time client is transitioning to a new state-of-the-art stadium next year and had several announcements to make to fans, media and the public.
Outdoor boards Brochure Program book Festival activity brochures and posters Website Other collateral Passes Wristbands T-Shirts Buttons
City of Regina’s Phillippe Leclerc gets his work done en route to Winnipeg In advertising, the collaborative partnership between agency and client means that come awards time, celebrations can and often do take a surprising turn. MCG’s Jesse Cringan with City of Regina’s Jeff Bohach Jesse and City of Regina’s Nathan Morrison […]
McKim Cringan George has earned 14 Signature Award nominations in the annual event that recognizes advertising excellence in Manitoba. The nominations were announced last Wednesday by the Advertising Association of Winnipeg. Categories and client work MCG is nominated for are: Audio/Video TV or Cinema Single Under $20,000 – Manitoba Hydro, Visionary TV 100% Made in […]
Screen shot of word cloud indicating trending topics on Twitter during Eastenders broadcast. About two years ago when I first started using Twitter I noticed that just before lunchtime every day, the Twitterverse would alight with tweets about EastEnders, Coronation Street and other British TV shows. Then a light went off: It’s evening in […]
To support the 2010 season advertising campaign, MCG assisted long-term client the Winnipeg Football Club in creating and maintaining an Official Winnipeg Blue Bombers Fan Page. Since the season’s ad campaign centered around the concept of fan ownership, a Facebook page that gave a place for 24-7 fan-to-fan, fan-to-club, club-to-fan connection and conversation was a […]
Many people ask us what it’s like to attend a photo shoot. We can do one better than that. We art directed a photo shoot this morning at a local studio with Canadian supermodel, Meaghan Waller. The shoot was for the 2011 spring-summer campaign for Polo Park. For a whole album full of behind-the-scenes pictures […]
When I was a university student, I worked one summer for the WAG, which at the time offered walking tours through downtown Winnipeg. My job as one of the tour guides was to enlighten the crowds on the architecture. I had been in love with our pre-World War I buildings since I was a kid […]
An article in this week’s The Globe and Mail features Hydro Place, the new Manitoba Hydro building. The story details the building’s innovative design and how it has made the workspace a healthier environment for employees, while giving a boost to the core area. Manitoba Hydro is a client of McKim Cringan George.
Yesterday Audra Lesosky was interviewed by the Canadian Press and offered her branding take on a current hot subject in the news this week. Earlier this week controversy arose when the layout of a federal government website was declared to be too party-specific, therefore breaking the government’s own rules when it comes to keeping its […]
The Winnipeg Free Press interviewed Margot Brown yesterday about the future of newspapers.
Client Manitoba Hydro enjoyed another strong year at the 2010 Utility Communicators International (UCI) Better Communications Competition Awards (BCC) for advertising campaigns developed by MCG.
Today a local columnist and Power 97 radio deejay wrote a column in the Winnipeg Sun that discusses the slogan for the 2010 Winnipeg Blue Bombers season.
As the head creative guy at Winnipeg’s largest agency and 2010 marking his 20th year in the business, it shouldn’t come as much of a surprise that Ron Sawchuk is smart, creative and talented.
MCG was honoured recently with three 2010 Signature Awards and a judge’s favourite.
MCG was selected in 2008 from among several international and national agencies to develop a community brand designed to promote the City of Regina. Mayor Pat Fiacco launched the community brand in February 2010.
Jesse Cringan may have been destined to be a part of the advertising industry. “I was always intrigued by the industry. And because of my family connection it’s something I’ve been exposed to for a good chunk of my life,” he says.
It seems somewhat gratuitous to say it’s been a tough year for Toyota. With all the criticism towards them in recent months, many believe that the prolific automaker has dug themselves into a deep public relations hole.
Manitoba’s pavilion at the Vancouver 2010 Olympics — named CentrePlace Manitoba — is one of those once-in-a-lifetime projects that McKim Cringan George just had to be part of.
Two MCG staffers are lucky enough to be heading west for a few days to take in some of the fun at the 2010 Winter Olympics, and they want to blog all about it in Erik & Audra’s Five Ring Circus.
The Winnipeg Folk Festival, one of North America’s longest running and most popular music festivals, has selected advertising firm McKim Cringan George as its partner for creative and strategic marketing services.
A recent announcement made by MCG regarding new account and client Ben Moss Jewellers has been featured in today’s Marketing Magazine online.
McKim Cringan George is pleased to announce that Ben Moss Jewellers has selected the agency to develop a national campaign for the jewellers’ 100th anniversary in 2010.
MCG recently developed a new unified identity to aid in streamlining St-Boniface Hospital’s fundraising goals.
ecently, another ad campaign by MCG was featured in Marketing Daily. We were thrilled about the exposure it generated for the client, Agape Table, an inner-city soup kitchen.
As part of our commitment to our community, MCG recently created an ad campaign to help build awareness and raise donations for the inner-city soup kitchen, Agape Table.
We thought you might like to get to know us better by profiling our staff. We’ll start off by introducing associate creative director and senior art director Brent Morrisseau, who is also president of MCG’s sister agency, Brave Strategy — Manitoba’s first Aboriginal majority-owned advertising, design and marketing agency.
CEO Peter George was interviewed recently by CBC National Radio and TV News on how to rebrand the image of a city after it has experienced a series of negative hits in the media.
In August client Frontiers North’s Tundra Buggy® Adventure approached MCG with news it wanted shared with media. Polar bears in the Churchill region were heavier and healthier this season because of colder than usual subarctic weather.
To say that Naomi’s career prior to joining MCG as the agency’s first Director of Finance has been much ado about financial analysis would be a bit of an understatement.
The “Small Changes Add Up” campaign served Manitoba Hydro in a big way recently at an international competition for utilities.
McKim Cringan George is delighted to announce that it has earned 29 nominations for the 2009 Signature Awards, the annual competition by the Advertising Association of Winnipeg (AAW) that recognizes the best advertising in Manitoba.
Turns out there was nothing crumby about the outcome of the Signature Awards gala May 8, 2009, which taunted Manitoba’s advertising and communications industry with the theme, “be the toast of the 2009”.