The McKim Communications Group headquarters are located in Winnipeg, Manitoba. As an award-winning agency, it serves a host of non-profit organizations, small businesses and corporations in Manitoba and across the country.

Address 211 Bannatyne Avenue
5th Floor
Winnipeg, MB R3B 3P2
Phone 204.284.2221
Fax 204.475.2469

Account Manager

Account Manager We’re hiring an account manager to join an already stellar account services team • Work with some of the best clients leading some of the biggest brands in the market • Collaborate with industry-leading creative, strategy and media folks on the development of award-winning campaign, brand development, and strategy engagements Requirements • Be […]

Expedition Churchill

The University of Manitoba asked us to develop innovative approaches for engaging the community on its Arctic climate change research. The medium? The VIA Rail passenger train that runs from Winnipeg to Churchill. The Expedition Churchill: A Gateway to Arctic Research campaign was launched in late 2018, when the 1,700-km train route was re-opened. The work includes a wrap […]

Casinos of Winnipeg Website and Campaign

A new positioning campaign for Manitoba Liquor & Lotteries has recently rolled out to broaden the appeal of the Casinos of Winnipeg properties. The campaign features a full slate of creative and a refreshed website to introduce the city’s two casinos as all-in-one entertainment destinations. Customer research shows that many Winnipeggers are unaware of recent, extensive infrastructure enhancements […]

Staff promotions

We’re pleased to announce several promotions at the agency. Jesse Cringan has been promoted from director of client services to vice president of client services. Lisagh King has been promoted from director of creative services to director of agency services. Audra Lesosky has been promoted from vice president, strategy and accounts, to executive vice president. And Carey Pradinuk has been promoted […]

Opening Outlet Collection Winnipeg 2017

As Ivanhoé Cambridge and Outlet Collection Winnipeg inched closer to the spring 2017 grand opening of Manitoba’s first outlet mall, McKim was engaged in the winter to develop a strategy and integrated paid tactics, and to execute public relations support, which included local media outreach and relations, speaking note and event program development, social media […]

Art Director

Exceptional work is what we’re looking for. McKim has an opening for an intermediate art director with four to five years experience. The ideal candidate will show a first-rate aptitude for developing creative for all mediums including digital and broadcast. Applicants should have an impressive portfolio that demonstrates a talent for ad and design work, […]

Giant, talking raccoons
Recycle Everywhere’s Newest Allies

In fall 2017, Manitobans were first introduced to Bernie and Gracie, the newest brand ambassadors for the Canadian Beverage Container Recycling Association and its Recycle Everywhere program. Featured in two TV spots and multiple online engagement pieces, these life-sized, talking raccoons are helping educate viewers on good beverage container recycling habits in a fun and […]

The Boy Recycler
Recycle Everywhere

A boy who has a successful business picking up recyclables from the cottage community of Victoria Beach, Manitoba was a natural point of inspiration for client the Canadian Beverage Container Recycling Association and its Recycle Everywhere program. Bennett, his customers, and parents were featured in Recycle Everywhere video and TV assets that include a documentary, TV […]


McKim is proud to see work for five clients in five completely different sectors recognized at the 2017 Signature Awards, a demonstration of our breadth and ability to tackle multiple strategic and creative challenges. We were also recognized with several runner up placements. Most of all, we congratulate our clients, whose contribution to the work we […]

Latest Travel Manitoba spots

Three new Travel Manitoba TV spots have been created to showcase some of the province’s signature tourism products. Walking with wild polar bears in summer. Watching world-class 360-degree views of northern lights. Embracing a playful spirit in the heart of an exhilarating and wintry Winnipeg. All tell the story of a province packed with surprising and […]

Manitoba’s Surprising Experiences

McKim recently created three new video spots to add to the Travel Manitoba suite of brand commercials. Walking with wild polar bears in summer. Watching world-class 360-degree views of northern lights. Embracing a playful spirit in the heart of an exhilarating and wintry Winnipeg. All tell the story of a province packed with surprising and immersive travel […]

Highly-Segmented Campaign Takes Recycling to New Heights

  The Canadian Beverage Container Recycling Association (CBCRA) and its agency partner McKim Communications Group (McKim) are launching a series of sharply-targeted communications initiatives to specifically reach three separate audiences with differing approaches — for CBCRA’s Recycle Everywhere program. “In our previous campaigns for Recycle Everywhere, we sought to reach a broad audience with one […]

Introducing The McKim Building

The agency is pleased to announce that it recently acquired our building’s naming rights and as of today, it will be called the McKim Building. The Crocus Building sign has been removed, and the McKim name and logo have been installed at 211 Bannatyne Avenue, including the large vertical sign on Main St. “Renaming this historical […]

Assiniboine Park Zoo
Dinosaurs Alive! Campaign

McKim has been working with the Assiniboine Park Conservancy since 2014. To build public awareness for and create a sense of urgency to visit the interactive Dinosaurs Alive! exhibit at the zoo over summer 2016, a campaign was developed to position the attraction as a memorable and exciting spring and summer destination. Dinosaurs Alive! opened to record-breaking crowds at […]


  McKim is pleased to have earned 22 Signature Award nominations – the most honours for any Manitoba agency for the fourth consecutive year. The agency is a finalist in 14 categories, including the sole agency in the Print (Single) category. McKim also earned three of five finalist nods for Campaign of the Year for work […]

Recycle Everywhere
Bringing Recycling Home

A series of litter audits have shown that since the agency began creating campaigns for the Canadian Beverage Container Recycling Association’s Recycle Everywhere program, there have been substantial improvements in the number of empty beverage containers recycled in Manitoba. To further close the gap, a new campaign was developed called How Many Were Yours? to […]

Manitoba Hydro
Branding the Moment

For more than a decade, the agency has worked with Manitoba Hydro on multiple campaigns for the organization’s various business lines and special programs. Although Manitoba Hydro is a well-known and trusted brand, research indicated consumers don’t always connect the corporation to the benefits they receive every day — clean, reliable energy available at your […]

Ivanhoé Cambridge Groundbreaking Event 2015

Ivanhoé Cambridge, a global real estate developer, engaged McKim to develop and organize a compelling groundbreaking event in fall 2015. The Outlet Collection Winnipeg development (which opened in spring 2017) had been covered in local Winnipeg media fairly extensively when it was announced in April 2014. For an official ceremony to mark the construction phase of […]

Caisse Financial Group
Refreshing your voice in two languages

Caisse Financial Group is one of Manitoba’s longest-standing financial institutions. In late 2013, McKim was engaged by Caisse to undertake a brand re-positioning specifically focused on broadening its appeal beyond the Francophone market. Throughout the following year, the agency and client moved through a comprehensive groundwork process. Upon completion, a multi-phased, public-facing campaign was developed to […]

Exchange District BIZ

The Exchange District BIZ required a new visual brand identity that properly captured the district’s true spirit and heritage. A visual identify for ‘The Exchange’ was developed to stand alone and be used collaboratively with partner organizations, including the Exchange District BIZ. A logo was created for all materials, including new signage on the BIZ’s […]

2017 Canada Summer Games
Brand and Launch Campaign

The Canada Summer Games are the country’s largest celebration of our athletes, sport, and culture. In July 2017, the games will be held in Winnipeg, where the event’s 50th year and Canada’s 150th birthday will coincide. Prior to the two-year kickoff launch event in July 2015, a brand idea was needed to help create and sustain awareness and […]

Launching Save-On-Foods in Two Markets

Save-On-Foods, a chain of supermarkets in Western Canada, required an agency to help plan and execute the announcement of its major expansion into Manitoba and Saskatchewan. McKim was engaged to provide communications and logistics support, and to engage community and potential stakeholders in press events to take place in Winnipeg and Regina on the same […]

National Centre for Truth and Reconciliation
Brand Identity

The National Centre for Truth and Reconciliation at the University of Manitoba required a brand identity that represents its mission to continue the work done by the Truth and Reconciliation Commission of Canada. The Centre is the permanent home to residential school survivor statements and archives, housing stories and records collected from across the country. […]

2015 Signature Awards

McKim is delighted to have led the way among agencies by winning eight awards at the 2015 Signature Awards. We were equally pleased to go into the event with 30 nominations – in 17 of 27 categories – the most honours for any one Manitoba agency the third year in a row. McKim was also the sole […]

Recycle Everywhere
Follow the Container Video

A video was created to provide more context to the 2015 awareness campaign for CBCRA’s Recycle Everywhere program, where the goal is to educate Manitobans about the processes and people involved in recycling empty beverage containers so they may become new items. To view campaigns developed by McKim for CBCRA visit Transformation Campaign and Enjoy It. Recycle It. 

2015 SIGNATURE Nominations

McKim is pleased to have earned 30 Signature Award nominations – the most honours for any one Manitoba agency for the third year in a row. The agency is a finalist in 17 categories, including the sole agency in the campaign of the year category with nominations for Travel Manitoba, the Canadian Beverage Container Recycling […]

What’s Next for Canadian TV

Yesterday, the Canadian Radio-television and Telecommunications Communications (CRTC) announced that by next year, Canadian viewers will have access to basic cable packages where they can pick-and-pay for the channels they want.  The ruling was the biggest news story in the country yesterday, and it’s still trending today. The ruling signals that the CRTC has heard that […]

Agency News

Here’s a recap of news from McKim from March 2015: Recently, a new TV spot began airing for Travel Manitoba and the Canadian Museum for Human Rights. The commercial is the fifth in the suite of spots developed for Travel Manitoba, and tells the story of a multi-generational family who has a transformative experience while […]

Major awards

So far, 2015 has proven to be a good year for awards, including a bronze CASSIE for the University of Manitoba Trailblazer campaign. The CASSIE is a first for a Manitoba agency and client in the award’s 22-year history. We were pleased to celebrate this honour with the University of Manitoba at an event in February. […]

Travel Manitoba Campaign Wins Gold

Congratulations to client Travel Manitoba for winning two golds and a silver at the WorldMediaFestival | Tourism awards. Travel Manitoba won gold in the advertising campaign category for the Manitoba, Canada’s Heart… Beats campaign.  “To have our 2014 advertising campaign – the first one to feature our new Manitoba, Canada’s Heart… Beats brand – win gold at […]

Variety, The Children’s Charity of Manitoba

Variety, The Children’s Charity of Manitoba provides an array of services that directly transform the lives of children with special needs. Because of the scope of the organization and its long history, stakeholders and donors needed to be reminded that Variety is fundamental to the lives of countless children, and critical to community initiatives. The […]


We are thrilled to announce that the University of Manitoba Trailblazer campaign has won a prestigious CASSIE award. The CASSIE is a first for a Manitoba client and agency in the award’s 20+ year history. The CASSIES were set up in 1993 to showcase how Canadian-produced advertising can be instrumental in advancing the business goals of advertisers and clients in Canada across […]

Agency news, winter 2014

McKim is delighted to announce two new clients. Information Services Corporation, or ISC, is a publicly-traded Saskatchewan business corporation responsible for the development, management and administration of registries – land titles, personal property, corporate and surveys; geographic information; and access to government services for individuals and business. We will be working with ISC to position […]

Instagram Ads Come to Canada

Today in Canada, six major brands began to advertise directly onto Instagram feeds. Last year, advertising capabilities were given to select brands in the US, Britain and Australia. We threw together a quick snapshot as to why the news is something our industry should watch. Why does this matter to advertisers and brands? It’s mobile, where […]

Get Out Of The Basement Launches

We’re excited to announce Get Out Of The Basement, a pilot project for 13- to 18-year-old Winnipeg teens who visit summer events and attractions, and share their perspectives and experiences in social media. The pilot project is designed by McKim to engage teens to get out of the basement and enjoy new experiences, and to […]

Travel Manitoba
Brand Campaign

Television Developing the brand for Travel Manitoba had its roots in extensive research conducted throughout 2012. The strategic and creative approach took shape in 2013. The agency developed an inspiring and proud brand that expresses the true nature and spectacular beauty of the province: Manitoba – Canada’s Heart… Beats. The award-winning campaign launched on national television in […]

Travel Manitoba Rides Train

  Campaign creative on trains and in stations in Calgary beckons thousands of busy commuters to suspend their disbelief for just a little while and imagine themselves in the middle of an Arctic safari in northern Manitoba. Decals and posters of beluga whales, polar bears and northern lights, and copy such as “Next Stop FASCINATION” […]

Campaign Earns High Engagement

CBCRA found that in 2013, Manitobans recycled the most empty beverage containers in a single year since the Recycle Everywhere program was introduced in 2010. In its annual review, the Canadian Beverage Container Recycling Association found the recovery rate for empty beverage containers in Manitoba increased to 61 per cent from 53 per cent in just one year. The […]

2014 Signature Awards

We’re pleased with our turnout at the 2014 Signature Awards. Going in with 16 nominations in 14 categories out of a total of 28, McKim took home eight awards, including People’s Choice, and received another six runner-up nods. Of those eight awards, seven were for client the Canadian Beverage Container Recycling Association (CBCRA) and Recycle Everywhere. […]

Recycle Everywhere
Building on an Effective Campaign

Television Following 2013’s successful transformation campaign for Recycle Everywhere, a strategy was developed to capitalize upon the brand’s top-of-mind presence. This led to a new creative platform in 2014, in which the message has been distilled into a direct call to action. The purpose: to inform the public that all empty beverage containers are recyclable. […]

Media Department News

Congratulations to account manager Sara Unruh, who recently moved over to the agency’s media department as media planner/buyer. Sara brings a wide range of sales, marketing, project management, and media buying and planning experience to her new role. “My new job feels like I’ve come full circle,” says Sara. “I started in media sales when […]

Top honours for Trailblazers

The Trailblazer campaign for the University of Manitoba has earned nine more CASE Communications Awards, including two grand golds. The university was also honoured with the prestigious 2013 Virginia Carter Smith Grand Crystal Award, which recognizes the year’s most outstanding communications program and is the highest honour for a post-secondary institution marketing campaign in the […]

Tutti Frutti Store Launch

Tutti Frutti Frozen Yogurt is a consumer retail brand well known around the world. In 2013, it was planning the grand opening of its first Winnipeg store, and engaged McKim to help conceive and coordinate a compelling launch concept that made a connection to the community and earned media attention. Tutti Frutti sought McKim to mine its […]

University of Manitoba
Digital and Experiential Recruitment Campaign

One of the benefits clients experience with McKim is the seamless integration of digital advertising into other elements of their campaigns. This student recruitment campaign, targeting Manitoba high school students and their parents, is a strong example of how this works. The campaign featured many experiential components carefully targeted to reach the right audience, including […]

University of Manitoba
Trailblazer Campaign

In late 2011, a full-scale positioning campaign for the University of Manitoba rolled out across Canada. Ads featured young children making bold, arresting claims about their character. Across several media, airport spectaculars among them, the campaign positioned the children’s pioneering spirit as a reflection of both Manitoba and its largest university. In 2012, the campaign […]

Regina Revitalization Initiative
Brand Identity

Congratulations to our client the City of Regina on the launch of the Regina Revitalization Initiative (RRI). The program has been in the works for many months, and the agency was tasked over the summer with developing a visual identity, website and communications collateral for the project. The website and program would be launched to […]

Funkins Take Flight

The agency congratulates new client, MyFunkins, on the successful launch of their new website. Over the course of summer and fall 2012, the agency developed the site and a series of marketing collateral materials for MyFunkins, an online store that sells cloth napkins called Funkins for kids. “Working with the enthusiastic team at McKim has […]

Agency Wins Travel Manitoba Account

Travel Manitoba is pleased to announce that after a comprehensive review and competition among Manitoba agencies, it has selected McKim to serve as creative and strategic lead for its 2014 tourism marketing campaign. “I’ve always believed there’s a great deal of creative and business talent in Manitoba,” says Colin Ferguson, Travel Manitoba President and CEO. […]

Manitoba Hydro Earns International Communications Awards

Manitoba Hydro has been recognized with several honours at the 2012 Utility Communicators International (UCI) Better Communications Competition (BCC), an annual North American awards program that recognizes excellence in utility communications. Advertising developed by the agency took home five awards – two first place, one second place and two third place. Four of the awards […]

Opera Award Comes Home

Peter George (far right) receives the National Opera Directors Recognition Award in New York. Tonight Peter George received the National Opera Directors Recognition Award at a gala in New York City for his dedication to Manitoba Opera. Peter has served on the Board of Trustees since 2001 and held the position of Chair of […]

Peter George Earns National Opera Award, the national association for professional opera in Canada, recently announced that MCG’s Peter George is the 2011/12 recipient of the National Opera Directors Recognition Award. Peter is Past Chair of the Board of Trustees for Manitoba Opera (MO). The annual award honours a board member who promotes good governance, celebrates volunteer excellence and […]

Trailblazer Campaign Makes Headlines

The Winnipeg Free Press caught up with University of Manitoba vice-president of external relations John Kearsey and MCG president Peter George recently to talk about the our campaign for the university, often referred to as the “Trailblazer campaign.” The story is about the student recruitment campaign phase of the Trailblazer campaign. The first and national […]

The Real Prize in the Signatures

  City of Regina’s Phillippe Leclerc gets his work done en route to Winnipeg In advertising, the collaborative partnership between agency and client means that come awards time, celebrations can and often do take a surprising turn.   MCG’s Jesse Cringan with City of Regina’s Jeff Bohach   Jesse and City of Regina’s Nathan Morrison […]

2011 Signature Awards

McKim Cringan George has earned 14 Signature Award nominations in the annual event that recognizes advertising excellence in Manitoba. The nominations were announced last Wednesday by the Advertising Association of Winnipeg. Categories and client work MCG is nominated for are: Audio/Video TV or Cinema Single Under $20,000 – Manitoba Hydro, Visionary TV 100% Made in […]

Two Seasons of Bombers on Facebook

To support the 2010 season advertising campaign, MCG assisted long-term client the Winnipeg Football Club in creating and maintaining an Official Winnipeg Blue Bombers Fan Page. Since the season’s ad campaign centered around the concept of fan ownership, a Facebook page that gave a place for 24-7 fan-to-fan, fan-to-club, club-to-fan connection and conversation was a […]

Manitoba Hydro Building Featured

An article in this week’s The Globe and Mail features Hydro Place, the new Manitoba Hydro building. The story details the building’s innovative design and how it has made the workspace a healthier environment for employees, while giving a boost to the core area. Manitoba Hydro is a client of McKim Cringan George.

CP interviews MCG

Yesterday Audra Lesosky was interviewed by the Canadian Press and offered her branding take on a current hot subject in the news this week. Earlier this week controversy arose when the layout of a federal government website was declared to be too party-specific, therefore breaking the government’s own rules when it comes to keeping its […]

Brent Morrisseau – Story Teller

We thought you might like to get to know us better by profiling our staff. We’ll start off by introducing associate creative director and senior art director Brent Morrisseau, who is also president of MCG’s sister agency, Brave Strategy — Manitoba’s first Aboriginal majority-owned advertising, design and marketing agency.

What we do


We get hired because clients are excited about what we can do for their brand. The brands we develop are strategically focused, creatively resonant, tactically precise, and help organizations transform their internal and external relationships.


Good advertising is that rare combination of art and science. It’s where ideas are used to sell while data and analytics are used to reach. With a focus on digital and emerging technologies and a solid foundation in traditional media, the McKim strategy, media and creative teams all work in partnership. The results we help our clients achieve speak for themselves.

public relations

Integrating public relations into an advertising agency environment brings a unique and powerful perspective to our work. Our strategic services communications component combines public relations, media relations and social media to help you share your important messages.


It’s one thing to understand how to reach a target audience with digital media, it’s quite another to provide an engaging experience that motivates a response. McKim combines strategic digital media analysis with creative approaches and content to seamlessly integrate every brand touch point.


Why hire an ad agency for graphic design? Good graphic design is at the core of all our work, and at McKim design is more than simply making things look good. Our work incorporates strategy and structure to create visuals that inspire and inform.