Manitoba Liquor and Lotteries introduced Growlers and Growler bars to participating Liquor Mart locations in fall 2014. It would be the first time local craft beers would be available to Manitobans at the stores on tap, and a cohesive campaign with collateral was required. In English and French, the agency developed a wordmark, name and tagline to be applied to bottles, cap seals, hang tags (to double as coasters), banners, posters, chalkboards, dispensing units and store interiors. Print and digital ads were developed to coincide with the launch.
Bottles with seal stickers and hang tags/re-usable coasters
Growler bar with decals and signage