GENERAL ENQUIRIES
 info@mckimcg.ca

NEW BUSINESS OPPORTUNITIES
newbusiness@mckimcg.ca

Winnipeg

The McKim Communications Group headquarters are located in Winnipeg, Manitoba. As an award-winning agency, it serves a host of non-profit organizations, small businesses and corporations in Manitoba and across the country.

Address 211 Bannatyne Avenue
5th Floor
Winnipeg, MB R3B 3P2
Phone 204.284.2221
Fax 204.475.2469

Saskatchewan

McKim Communications Group opened its Saskatchewan branch in 2010. This office meets the growing demand for innovative advertising, design and communications in Canada’s fastest growing province.

Address 1939 Scarth Street
Regina, SK S4P 2H1
Phone 306.564.1375

Recycle Everywhere
Building on an Effective Campaign

Television

CBCRA - Recycle Everywhere - Water Ad

CBCRA - Recycle Everywhere - Juice Box

Following 2013’s successful transformation campaign for Recycle Everywhere, a strategy was developed to capitalize upon the brand’s top-of-mind presence. This led to a new creative platform in 2014, in which the message has been distilled into a direct call to action. The purpose: to inform the public that all empty beverage containers are recyclable. The ads clearly make this statement, encouraging Manitobans to recycle every single one of their empty beverage containers. By co-opting the advertising equity established by different beverage producers, and their relationship with the consumer, a genre-specific advertising campaign was developed. Each execution showcases a specific type of beverage, and is tied to the overarching message with the final tagline. No matter what the drink, enjoy it, and then recycle it.

Outdoor

CBCRA Cola Billboard

Transit Shelters

CBCRA TSA Sport

CBCRA TSA Energy

CBCRA TSA Water

Silver Recycling Boxes

CBCRA OMG Citrus

CBCRA OMG Water

CBCRA OMG Sport

Superboard

CBCRA-36x36-Superboard

 

Print

20106-CBCRA-Print_WFP_2

Radio

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