Caisse Financial Group is one of Manitoba’s longest-standing financial institutions. In late 2013, McKim was engaged by Caisse to undertake a brand re-positioning specifically focused on broadening its appeal beyond the Francophone market. Throughout the following year, the agency and client moved through a comprehensive groundwork process. Upon completion, a multi-phased, public-facing campaign was developed to promote various retail products and services, including RRSPs, TFSAs, GICs and mortgage.
Home page takeovers & web fulfillment