When you work at an agency you learn tons of interesting statistics and facts from new and existing clients. It’s part of the “information dump” process that typically happens early on in a project. Here’s our list of 10 interesting tidbits we’ve learned on the job recently: 10. Jordan: I learned that the Canadian boreal forest […]
The suit: the liaison between the client and the agency. That’s all I knew of what it meant to be an account manager at McKim Communications Group. Although I was accurate – apart from them actually wearing suits – I have learned there is a lot more to the position than I could have ever […]
It’s that time of year again. When a cheerful spirit falls over the city like fresh, white snow. When minds are filled with a childlike sense of anticipation, and hearts are filled with a wonderful winter feeling. Yes. It’s time to watch the winning commercials from the Cannes Lions International Advertising Awards. Every year, the Advertising Association […]
The spring 2015 radio statistics results from Numeris were released recently and the biggest story for the Manitoba market is CBC Radio One’s jump to top place among adults 12+. The move pushes CJOB from its long-standing number one position. While this is probably great news for a public broadcaster, it’s not really all that […]
Below are two interesting short films by Johnnie Walker. The first was created by BBH, who had been the famous whisky’s agency for 15 years. They were replaced recently by Anomaly, who created the second film and were announced today in AdAge as the new global creative agency for Johnnie Walker. I’m interested in which […]
Every year, the Advertising Association of Winnipeg offers the industry a sneak peek of the Cannes Lions International Advertising Awards. Out of the many memorable ads this year, we’ve noted some of our favourites below. Enjoy. Katie My pick is the Colgate ‘Water Resource Saving’ spot. It’s the first advertisement to have successfully inspired me […]
Koen Reynaert, McKim’s Media Director offers his insights into recent news in the Canadian TV industry. The Canadian Radio-television and Telecommunications Communications (CRTC) held hearings recently that could dramatically impact how Canadians receive and pay for television. The pick-and-pay channel option – where consumers can choose individual networks to receive on their cable service rather […]
As many Canadians will know, Canada’s Anti-Spam Legislation (CASL) takes effect on July 1, 2014. It’s important to know that primary purpose of CASL is to protect Canadians by deterring damaging and deceptive spam such as information phishing, scams of various kinds, impersonation of others, misleading content, unbelievable offers and the like. CASL is not meant […]
I don’t know about you, but I get more unsolicited content in my email inbox than I’d like. Despite the plethora of junk, there are some things I value. The messages I generally read come from people I know, or from businesses I care about — business we work with, or think we might work […]
What was shaping up to be another hot summer day in late June 2012 turned into a game changer for the agency. There was an hour left in the workweek before the long weekend break, and CEO and president Peter George had concluded that it would be July before the agency would receive news […]
McKim recently attended an industry screening of the 2013 Cannes Lions International Advertising Awards at the Winnipeg Art Gallery. Enjoy our list of standouts from the night. Patrick The best spot for me was Daimler/Smart’s “Off-Road“. You can tell they truly understand how their target audience sees the world, and that they were not afraid […]
In late July, MCG was invited by City of Regina Brand Manager (and client) Nathan Morrison to meet with representatives from the City of Kryvyi Rih, Ukraine. Everyone met at MCG’s Regina offices, with Linda Tiefenbach, Regional Vice President, MCG Saskatchewan as host. Director of Strategic Services Audra Lesosky and Account Director Jesse Cringan had been asked to […]
7:40 PM on Provencher Boulevard. I’m sitting with my fiancée at a mini patio on a sidewalk by Esplanade Riel. The sun is an hour away from nestling behind downtown Winnipeg. It’s just warm enough to have stepped out of my condo wearing sandals with my jeans. The roar of the crowd carries over the […]
If your Facebook and Twitter feeds are anything like mine lately then they’ve probably been lighting up with folks beside themselves over Abercrombie and Fitch’s declaration that they’ll only clothe the well-built, super hot and thin. People who don’t fit into their slim jeans and mini-T’s need not apply for positions at their retail shops, […]
Recently we attended a Winnipeg showing of the 2012 Cannes Lions, the annual showcase of the world’s best commercials. We laughed. We cried. We even said, “huh?” once or twice. Here are some of our favourites from the night. Our 2011 Cannes favourites are also on our website. Neil My pick is the Hockey Hall of Fame […]
Last week saw Manitoba Hydro launch their MyBill campaign – a program aimed at encouraging customers to sign up for online billing in lieu of paper bills. Signing up is quick and billing is straightforward. Plus, you can compare up to two years’ worth of bills at a glance and there’s a chance to win […]
With a work history as colourful and interesting as she is, Tracy Francis began her career in advertising in 1987 following her Creative Communications studies at Red River College. She initially took the course with the intention of going into journalism. “But once I took my first advertising class that was it. I was hooked,” […]
A sports enthusiast from an early age, Neil counts hockey and football as his major interests. He happily admits to watching 10 hours of NFL action every Sunday with his buddies and also watches as much hockey as he can handle. He also plays hockey recreationally (“poorly,” he’s quick to add). As a kid, his […]
McKim’s creative director Carey Pradinuk grew up around advertising. In high school, he spent his summers working in his father’s advertising agency, Pradinuk Advertising. While he enjoyed seeing the work develop from tiny thumbnail sketches to posted billboards, he says, “I was sure that I wouldn’t work in advertising. As sure as you can be about […]
Screen shot of word cloud indicating trending topics on Twitter during Eastenders broadcast. About two years ago when I first started using Twitter I noticed that just before lunchtime every day, the Twitterverse would alight with tweets about EastEnders, Coronation Street and other British TV shows. Then a light went off: It’s evening in […]
A good conductor knows every instrument in his or her orchestra. Here, it’s Audra Lesosky’s baton that helps the agency compose great advertising. As VP accounts and strategic services, she informs creative development through strategy, and by assisting account teams in developing effective briefs. Audra completed her Red River College Creative Communications diploma and entered […]
Lisagh King is truly agency queen as she presides over a busy creative hive. As director of creative services, she manages the ebb and flow of the creative department, which is comprised of graphic designers, art directors, copywriters, production managers and web and digital media developers. Every new campaign or piece of work must first go […]
Tuesday, October 5: the Gap quietly unveils its new logo on its web site; bloggers, facebookers and tweeters begin commenting and have nothing nice to say.
As the head creative guy at Winnipeg’s largest agency and 2010 marking his 20th year in the business, it shouldn’t come as much of a surprise that Ron Sawchuk is smart, creative and talented.
Jesse Cringan may have been destined to be a part of the advertising industry. “I was always intrigued by the industry. And because of my family connection it’s something I’ve been exposed to for a good chunk of my life,” he says.
As new and different media options have become more prevalent and readily available, the typical television viewer’s attention has been increasingly divided. With the advent of digital TV, long gone are the days of three television channels (or 13, or 100 channels).
It seems somewhat gratuitous to say it’s been a tough year for Toyota. With all the criticism towards them in recent months, many believe that the prolific automaker has dug themselves into a deep public relations hole.
Ever been part of a focus group? Ever wondered who was on the other side of the two-way mirror, and whether or not they were laughing at you? The answer is: me, and frequently.
The basics of marketing are simple. Take a product or service, which we’ll call X. Anticipate what potential consumers want, Y. Align X with a promise to deliver Y to produce the client’s goal, Z – be it trial, positive perception, or brand loyalty. Repeat.
I checked out the 2009 Cannes Lions Premiere at the Winnipeg Art Gallery last night. For those who don’t know, ‘the Cannes’ are the year’s best television commercials. I’ve gone a few times in the past and always enjoy myself.
Recently, the Advertising Major class from Red River College’s Creative Communications program spent an afternoon at MCG.
We thought you might like to get to know us better by profiling our staff. We’ll start off by introducing associate creative director and senior art director Brent Morrisseau, who is also president of MCG’s sister agency, Brave Strategy — Manitoba’s first Aboriginal majority-owned advertising, design and marketing agency.
In 1994, my father traded in our family’s ’84 Dodge Caravan for a used ’92 Saturn SL2. The car was teal. I bought a suit at Randy River that matched the car colour, and sported both to my high school graduation. But that’s neither here nor there.
“We’re going to ease you in slowly.” That was a phrase I heard numerous times in my first week as an account coordinator here at McKim Cringan George. “Slowly, shmoe-ly,” I said. “Give me some real work!”
We were describing to a new client how branding is the story they tell to their customers. Ultimately, how the customer feels about the brand. Our client asks: So how do you do it?
Every now and then you hear a debate about how advertising influences people to buy things they don’t need or want. There is no question that advertising is designed to encourage people to try products.
In an airplane’s close quarters one can’t help noticing what your seatmate is reading. Especially if it has your company logo on it. Especially if you recognize the work as your own.
By Ron Sawchuk, VP Creative Obviously we all have to pay our bills, but now and again we take on a project for some other reason relating to personal fulfillment. I’m guessing that the reasons for doing so will vary from person to person. But these are mine, and they reaffirm why I continue to […]
Okay, Okay. We did it. We’re sorry. Really, really sorry. It’s advertising’s fault that the English language is in the toilet. Well, the Internet and e-com must take their share of the blame too. It’s our collective fault that your kids think “Lite” is a word and that it’s acceptable to replace “you” with “u”. Please accept our sincere apologies.