The McKim Communications Group headquarters are located in Winnipeg, Manitoba. As an award-winning agency, it serves a host of non-profit organizations, small businesses and corporations in Manitoba and across the country.

Address 211 Bannatyne Avenue
5th Floor
Winnipeg, MB R3B 3P2
Phone 204.284.2221
Fax 204.475.2469

Expedition Churchill

The University of Manitoba asked us to develop innovative approaches for engaging the community on its Arctic climate change research. The medium? The VIA Rail passenger train that runs from Winnipeg to Churchill. The Expedition Churchill: A Gateway to Arctic Research campaign was launched in late 2018, when the 1,700-km train route was re-opened. The work includes a wrap […]

Sir Bob Geldof Poster
St-Boniface Hospital Foundation

In 2008, McKim had the pleasure of developing a promotional campaign for client the St-Boniface Hospital Foundation* at lightning speed. The campaign, which included the poster below, was for the Foundation’s marquee gala, which honoured extraordinary humanitarians and other heroes. This time, it was Sir Bob Geldof’s turn. “The thrill of the evening itself, was […]

Casinos of Winnipeg Website and Campaign

A new positioning campaign for Manitoba Liquor & Lotteries has recently rolled out to broaden the appeal of the Casinos of Winnipeg properties. The campaign features a full slate of creative and a refreshed website to introduce the city’s two casinos as all-in-one entertainment destinations. Customer research shows that many Winnipeggers are unaware of recent, extensive infrastructure enhancements […]

Opening Outlet Collection Winnipeg 2017

As Ivanhoé Cambridge and Outlet Collection Winnipeg inched closer to the spring 2017 grand opening of Manitoba’s first outlet mall, McKim was engaged in the winter to develop a strategy and integrated paid tactics, and to execute public relations support, which included local media outreach and relations, speaking note and event program development, social media […]

Giant, talking raccoons
Recycle Everywhere’s Newest Allies

In fall 2017, Manitobans were first introduced to Bernie and Gracie, the newest brand ambassadors for the Canadian Beverage Container Recycling Association and its Recycle Everywhere program. Featured in two TV spots and multiple online engagement pieces, these life-sized, talking raccoons are helping educate viewers on good beverage container recycling habits in a fun and […]

The Boy Recycler
Recycle Everywhere

A boy who has a successful business picking up recyclables from the cottage community of Victoria Beach, Manitoba was a natural point of inspiration for client the Canadian Beverage Container Recycling Association and its Recycle Everywhere program. Bennett, his customers, and parents were featured in Recycle Everywhere video and TV assets that include a documentary, TV […]

Mosaic Generations

In the winter/spring of 2017, McKim partnered with longstanding client The Mosaic Company to develop a new corporate TV/pre-roll spot to run regionally in Saskatchewan and Ontario, and nationally on TSN during CFL football games throughout the 2017 season and up to Grey Cup in November. The spot features generations of Mosaic employees through the years […]

Manitoba’s Surprising Experiences

Three video spots have been added to the Travel Manitoba suite of brand commercials developed since we became agency of record in 2012. Walking with wild polar bears in summer. Watching world-class 360-degree views of northern lights. Embracing a playful spirit in the heart of an exhilarating and wintry Winnipeg. Each tells the story of a province […]

Recycle Everywhere
Doing ‘Whatever it Takes’

McKim has been creating campaigns for Recycle Everywhere since 2013. All campaigns have helped move the needle toward CBCRA’s ultimate goal, but persuading the most resistant audiences is now necessary. We turned to a segmented approach with specific tactics, mediums and messages to specifically target demographics to convince those who are resistant to recycling, to encourage audiences who are […]

Assiniboine Park Zoo
Dinosaurs Alive! Campaign

McKim has been working with the Assiniboine Park Conservancy since 2014. To build public awareness for and create a sense of urgency to visit the interactive Dinosaurs Alive! exhibit at the zoo over summer 2016, a campaign was developed to position the attraction as a memorable and exciting spring and summer destination. Dinosaurs Alive! opened to record-breaking crowds at […]

Get Out of the Basement
Tourism Social Campaign

Get Out of the Basement (GOOTB) is a youth-targeted digital content campaign developed by McKim in 2014 that challenges young Manitobans to get out and explore the province. Presented in partnership with our client Travel Manitoba, a team of teenaged GOOTB creatives and producers spend their summer attending Manitoba events and activities, and developing social and digital media […]

Recycle Everywhere
Bringing Recycling Home

A series of litter audits have shown that since the agency began creating campaigns for the Canadian Beverage Container Recycling Association’s Recycle Everywhere program, there have been substantial improvements in the number of empty beverage containers recycled in Manitoba. To further close the gap, a new campaign was developed called How Many Were Yours? to […]

Manitoba Hydro
Branding the Moment

For more than a decade, the agency has worked with Manitoba Hydro on multiple campaigns for the organization’s various business lines and special programs. Although Manitoba Hydro is a well-known and trusted brand, research indicated consumers don’t always connect the corporation to the benefits they receive every day — clean, reliable energy available at your […]

Ivanhoé Cambridge Groundbreaking Event 2015

Ivanhoé Cambridge, a global real estate developer, engaged McKim to develop and organize a compelling groundbreaking event in fall 2015. The Outlet Collection Winnipeg development (which opened in spring 2017) had been covered in local Winnipeg media fairly extensively when it was announced in April 2014. For an official ceremony to mark the construction phase of […]

Caisse Financial Group
Refreshing your voice in two languages

Caisse Financial Group is one of Manitoba’s longest-standing financial institutions. In late 2013, McKim was engaged by Caisse to undertake a brand re-positioning specifically focused on broadening its appeal beyond the Francophone market. Throughout the following year, the agency and client moved through a comprehensive groundwork process. Upon completion, a multi-phased, public-facing campaign was developed to […]

Exchange District BIZ

The Exchange District BIZ required a new visual brand identity that properly captured the district’s true spirit and heritage. A visual identify for ‘The Exchange’ was developed to stand alone and be used collaboratively with partner organizations, including the Exchange District BIZ. A logo was created for all materials, including new signage on the BIZ’s […]

2017 Canada Summer Games
Brand and Launch Campaign

The Canada Summer Games are the country’s largest celebration of our athletes, sport, and culture. In July 2017, the games will be held in Winnipeg, where the event’s 50th year and Canada’s 150th birthday will coincide. Prior to the two-year kickoff launch event in July 2015, a brand idea was needed to help create and sustain awareness and […]

Launching Save-On-Foods in Two Markets

Save-On-Foods, a chain of supermarkets in Western Canada, required an agency to help plan and execute the announcement of its major expansion into Manitoba and Saskatchewan. McKim was engaged to provide communications and logistics support, and to engage community and potential stakeholders in press events to take place in Winnipeg and Regina on the same […]

National Centre for Truth and Reconciliation
Brand Identity

The National Centre for Truth and Reconciliation at the University of Manitoba required a brand identity that represents its mission to continue the work done by the Truth and Reconciliation Commission of Canada. The Centre is the permanent home to residential school survivor statements and archives, housing stories and records collected from across the country. […]

Recycle Everywhere
Follow the Container Video

A video was created to provide more context to the 2015 awareness campaign for CBCRA’s Recycle Everywhere program, where the goal is to educate Manitobans about the processes and people involved in recycling empty beverage containers so they may become new items. To view campaigns developed by McKim for CBCRA visit Transformation Campaign and Enjoy It. Recycle It. 

Variety, The Children’s Charity of Manitoba

Variety, The Children’s Charity of Manitoba provides an array of services that directly transform the lives of children with special needs. Because of the scope of the organization and its long history, stakeholders and donors needed to be reminded that Variety is fundamental to the lives of countless children, and critical to community initiatives. The […]

MOSAIC Company
Deep Roots

The Mosaic Company has deep roots in Saskatchewan and is a Canadian success story. The potash and phosphate supplier embraces innovation at home and is a key player in the global food supply chain. To build on awareness generated by a 2013 campaign, a fresh campaign was developed to demonstrate how the company has and will […]

Travel Manitoba
Brand Campaign

Television Developing the brand for Travel Manitoba had its roots in extensive research conducted throughout 2012. The strategic and creative approach took shape in 2013. The agency developed an inspiring and proud brand that expresses the true nature and spectacular beauty of the province: Manitoba – Canada’s Heart… Beats. The award-winning campaign launched on national television in […]

Recycle Everywhere
Building on an Effective Campaign

Television Following 2013’s successful transformation campaign for Recycle Everywhere, a strategy was developed to capitalize upon the brand’s top-of-mind presence. This led to a new creative platform in 2014, in which the message has been distilled into a direct call to action. The purpose: to inform the public that all empty beverage containers are recyclable. […]

of Manitoba

Giving the brand a fresh landscape

Our brand campaign for the University of Manitoba began with a truth. Research aled to the discovery that the university and its faculty, staff and students are defined by a pioneering spirit and bold resolve created by the invigorating prairie landscape in which we live. This grew into an idea: where you are shapes who […]

Recycle Everywhere – Give empty beverage containers a new life

In exploring concepts for the Canadian Beverage Container Recycling Association, research revealed that Manitobans were more likely to recycle if they knew what their empty beverage containers could become. This seed grew into a campaign that encouraged Manitobans to give their empty beverage containers a new life. In a fully integrated campaign, bottles, juice boxes, […]

Travel Manitoba
Branding the Heart of the Nation

“We need an incredible, awe inspiring brand… that’s all.” With that simple statement from the client  our work with Travel Manitoba began. The brand for Travel Manitoba had to dig deep. It had to inspire international, national and local audiences, and express the true nature and spectacular beauty of Manitoba. Through research, exploration and collaboration, […]

Recycle Everywhere
Transformation Campaign

Television and PreRoll Recycle Everywhere is an initiative created by the Canadian Beverage Container Recycling Association to increase the recycling of beverage containers in Manitoba. To demonstrate the benefits of recycling, a campaign was developed showing empty beverage containers being transformed into new and useful products. In wide-ranging media, Manitobans saw empty bottles, juice boxes, […]

City of Regina Celebrates Recycling

A multi-phase, multimedia campaign was developed to engage and educate Reginans about the benefits of a comprehensive, city-wide residential recycling program. TV spots, radio, info brochures, and print and digital ads developed awareness about the program, built public enthusiasm and launched the city’s blue-cart pick-up service. Billboards Print ads   Brochure  

Feeding the World
Awareness Campaign

The Mosaic Company is the world’s largest supplier of phosphate and potash, and supports growers around the globe. With a booming mining sector in Saskatchewan, Mosaic required a provincial campaign that would carve out a distinct position in the hearts and minds of the public, instill pride with current employees, help attract top talent and […]

University of Manitoba
Digital and Experiential Recruitment Campaign

One of the benefits clients experience with McKim is the seamless integration of digital advertising into other elements of their campaigns. This student recruitment campaign, targeting Manitoba high school students and their parents, is a strong example of how this works. The campaign featured many experiential components carefully targeted to reach the right audience, including […]

University of Manitoba
Trailblazer Campaign

In late 2011, a full-scale positioning campaign for the University of Manitoba rolled out across Canada. Ads featured young children making bold, arresting claims about their character. Across several media, airport spectaculars among them, the campaign positioned the children’s pioneering spirit as a reflection of both Manitoba and its largest university. In 2012, the campaign […]

Regina Revitalization Initiative
Brand Identity

Congratulations to our client the City of Regina on the launch of the Regina Revitalization Initiative (RRI). The program has been in the works for many months, and the agency was tasked over the summer with developing a visual identity, website and communications collateral for the project. The website and program would be launched to […]

Winnipeg Transit
Rapid Transit Campaign

McKim created a comprehensive multimedia and phased campaign to coincide with the opening of Winnipeg Transit’s Southwest Rapid Transit Corridor. The campaign had to both raise awareness of the updates and promote adoption of the new service to existing transit users and car commuters. Over the course of several months, the campaign familiarized current transit […]

Winnipeg Blue Bombers Branding Your Team

With a new world-class stadium under construction and the launch of a refreshed brand, 2012 marked the beginning of a new era for the Winnipeg Blue Bombers. To reflect the Winnipeg Football Club’s expanding operations and influence, the agency developed a flexible, brand-focused, multimedia campaign for the 2012 season. The “Always Your Team” campaign taps […]

City of Regina

A new logo and branded collateral positioned Regina as a great place to live, work and invest – a growing city with endless opportunities on the horizon. MCG developed a new logo and tag line that captured the city’s optimistic personality and professional growth. The letterform and tag line gained widespread buy-in throughout Regina.

Manitoba Opera

Each year, Manitoba Opera wows audiences with powerfully passionate, high quality productions. The 2011-2012 season will be no different. In an effort to encapsulate the dramatic and rich storytelling elements of these highly anticipated performances, the agency opted for a slightly risky, very modern approach to the creative. Get the latest Flash Player to see […]

Manitoba Hydro
Power Smart Campaign

Get the latest Flash Player to see this player. [Javascript required to view Flash movie, please turn it on and refresh this page] Manitoba Hydro’s Power Smart program encourages homeowners to adopt energy efficient habits and technologies. Using both traditional and innovative media, Manitobans were informed that small, easy improvements save energy and money. A […]

City of Regina
Calgary says “Hello”

In the weeks leading up to the launch of the Hello Regina campaign in Calgary for client the City of Regina, the agency worked with regional and national media to help build buzz and promote the campaign. First, our public relations team pitched the The Globe and Mail on a business story to run on campaign launch day, and coordinated interviews with […]

Manitoba Liquor & Lotteries

Manitoba Lotteries (now called Manitoba Liquor & Lotteries) supports a wide array of community events every year across the province. McKim was tasked with developing a flexible, templated approach for print advertising that could be used to signify the corporation’s involvement and sponsorship. A digital watercolour approach combined with silhouettes of athletes and artists was […]

Manitoba Hydro
Know Your Hydro

This campaign is almost ten years old, but the creative still feels fresh and on target. As a clean-energy leader in Canada, Manitoba Hydro has enjoyed a strong presence and recognition in-market for many years. To build stronger relationships with its customers and to help attract new employees, an innovative campaign told the inspiring stories […]

What we do


We get hired because clients are excited about what we can do for their brand. The brands we develop are strategically focused, creatively resonant, tactically precise, and help organizations transform their internal and external relationships.


Good advertising is that rare combination of art and science. It’s where ideas are used to sell while data and analytics are used to reach. With a focus on digital and emerging technologies and a solid foundation in traditional media, the McKim strategy, media and creative teams all work in partnership. The results we help our clients achieve speak for themselves.

public relations

Integrating public relations into an advertising agency environment brings a unique and powerful perspective to our work. Our strategic services communications component combines public relations, media relations and social media to help you share your important messages.


It’s one thing to understand how to reach a target audience with digital media, it’s quite another to provide an engaging experience that motivates a response. McKim combines strategic digital media analysis with creative approaches and content to seamlessly integrate every brand touch point.


Why hire an ad agency for graphic design? Good graphic design is at the core of all our work, and at McKim design is more than simply making things look good. Our work incorporates strategy and structure to create visuals that inspire and inform.