The McKim Communications Group headquarters are located in Winnipeg, Manitoba. As an award-winning agency, it serves a host of non-profit organizations, small businesses and corporations in Manitoba and across the country.

Address 211 Bannatyne Avenue
5th Floor
Winnipeg, MB R3B 3P2
Phone 204.284.2221
Fax 204.475.2469


McKim Communications Group opened its Saskatchewan branch in 2010. This office meets the growing demand for innovative advertising, design and communications in Canada’s fastest growing province.

Address 1939 Scarth Street
Regina, SK S4P 2H1
Phone 306.564.1375

Caisse Financial Group

Caisse Financial Group is one of Manitoba’s longest-standing financial institutions. In late 2013, McKim was engaged by Caisse to undertake a brand re-positioning specifically focused on broadening its appeal beyond the Francophone market. Throughout the following year, the agency and client moved through a comprehensive groundwork process. Upon completion, a multi-phased, public-facing campaign was developed to […]

2017 Canada Summer Games

The Canada Summer Games are the country’s largest celebration of our athletes, sport, and culture. In July 2017, the games will be held in Winnipeg, where the event’s 50th year and Canada’s 150th birthday will coincide. A brand idea was needed, prior to the two-year kickoff launch event to help create and sustain awareness and excitement […]

The Variety of Life

Variety, The Children’s Charity of Manitoba provides an array of services that directly transform the lives of children with special needs. Because of the scope of the organization and its long history, stakeholders and donors needed to be reminded that Variety is fundamental to the lives of countless children, and critical to community initiatives. The […]

University of Manitoba Alumni Campaign

University of Manitoba graduates contribute across a wide range of disciplines and sectors. To build upon the highly successful Trailblazer campaign and tell the university’s alumni story, a campaign was developed for fall and winter 2014-2015 to demonstrate how a University of Manitoba education forges alumni who go on to shape the local and global […]

Richardson Community Support Campaign

Richardson International is committed to investing in the communities in which it operates. In 2013 alone, the company donated more than $1 million to 54 projects in Western Canada to help build gathering places that benefit communities as a whole. An advertising campaign comprised of print, radio and digital ads was developed to build awareness […]

Regina Recycling Hits Home Run

In 2013, a multi-phase, multimedia campaign was developed by the agency for the City of Regina to engage and educate Reginans about the benefits of a comprehensive, city-wide residential recycling program. Following an immensely successful launch and first year, a campaign was required in 2014 to celebrate milestones and further enhance understanding and compliance. Television […]

Anticipation is the Game

With their deep industry knowledge, our client Manitoba Liquor & Lotteries has helped McKim become immersed in the mindset of gaming audiences. Our most recent awareness campaign for the Casinos of Winnipeg has focused on the insight that gaming is less about winning than it is about that moment of anticipation when you think you […]

Travel Manitoba Campaign

Television Our work for Travel Manitoba had its roots in extensive research conducted throughout 2012. The strategic and creative approach took shape in 2013. The agency developed an inspiring and proud brand that expresses the true nature and spectacular beauty of the province: Manitoba – Canada’s Heart… Beats. The award-winning campaign launched on national television in early […]

Building on an Effective Campaign

Television Following 2013’s successful transformation campaign for Recycle Everywhere, a strategy was developed to capitalize upon the brand’s top-of-mind presence. This led to a new creative platform in 2014, in which the message has been distilled into a direct call to action. The purpose: to inform the public that all empty beverage containers are recyclable. […]

University of Manitoba – Trailblazer Campaign

Our positioning campaign for the University of Manitoba began with a truth. Research and conversation led to the discovery that the university and its faculty, staff and students are defined by a pioneering spirit and bold resolve created by the invigorating prairie landscape. This grew into an idea: where you are shapes who you are. […]

Recycle Everywhere – Give empty beverage containers a new life

In exploring concepts for the Canadian Beverage Container Recycling Association, research revealed that Manitobans were more likely to recycle if they knew what their empty beverage containers could become. This seed grew into a campaign that encouraged Manitobans to give their empty beverage containers a new life. In a fully integrated campaign, bottles, juice boxes, […]

Travel Manitoba – Pulse of the Nation

Our campaign for Travel Manitoba had to dig deep. It had to inspire international, national and local audiences, and express the true nature and spectacular beauty of Manitoba. Through exploration and collaboration, our concept was revealed: Manitoba is Canada’s heart. Manitoba pulses with vitality, and diversity of culture. It breathes incredible history, deep-rooted generosity and […]

Taking Recycling to New Heights

Television Recycle Everywhere is an initiative created by the Canadian Beverage Container Recycling Association to increase the recycling of beverage containers in Manitoba. To demonstrate the benefits of recycling, a campaign was developed showing empty beverage containers being transformed into new and useful products. In wide-ranging media, Manitobans saw empty bottles, juice boxes, drink cartons […]

City of Regina Celebrates Recycling

A multi-phase, multimedia campaign was developed to engage and educate Reginans about the benefits of a comprehensive, city-wide residential recycling program. TV spots, radio, info brochures, and print and digital ads developed awareness about the program, built public enthusiasm and launched the city’s blue-cart pick-up service. Billboards Print ads   Brochure   See the next […]

Manitoba Hydro Corporate Campaign – 2013

Television Economic growth comes with a price, and the recent economic surge experienced in Manitoba has meant increased demand for energy. In the spring of 2013, Manitoba Hydro embarked on a campaign to inform customers that additional investment in generation and distribution infrastructure would be required for reliability and to meet the future energy needs […]

CentreVenture: Time to Live Here

The creative platform for the Time To Live Here campaign arose from two fully attended stakeholder discovery sessions. These sessions revealed the vibrant lifestyle that Winnipeggers who live and work downtown love about the area — full of restaurants, venues and other entertainment options. In a comprehensive campaign that included a dedicated microsite, the Time […]

Mosaic Awareness Campaign

The Mosaic Company is the world’s largest supplier of phosphate and potash, and supports growers around the globe. With a booming mining sector in Saskatchewan, Mosaic required a provincial campaign that would carve out a distinct position in the hearts and minds of the public, instill pride with current employees, help attract top talent and […]

National Campaign Goes Local

Following a successful national positioning campaign for the U of M, development began on a local market student-recruitment campaign. Launched in late 2011, the work took the bold statements from the positioning campaign and paired them with young adult Manitobans, engaging prospective students and encouraging them to find their calling at the institution. Transit Shelter […]

Repositioning Manitoba’s Primary Post-Secondary Institution

In late 2011, a full-scale positioning campaign for the University of Manitoba rolled out across Canada. Ads featured young children making bold, arresting claims about their character. Across several media, airport spectaculars among them, the campaign positioned the children’s pioneering spirit as a reflection of both Manitoba and its largest university. In 2012, the campaign […]

Rapid Transit Awareness Campaign

McKim created a comprehensive multimedia and phased campaign to coincide with the opening of Winnipeg Transit’s Southwest Rapid Transit Corridor. The campaign had to both raise awareness of the updates and promote adoption of the new service to existing transit users and car commuters. Over the course of several months, the campaign familiarized current transit […]

Manitoba Hydro – Power Smart Campaign

Get the latest Flash Player to see this player. [Javascript required to view Flash movie, please turn it on and refresh this page] Manitoba Hydro’s Power Smart program encourages homeowners to adopt energy efficient habits and technologies. Using both traditional and innovative media, Manitobans were informed that small, easy improvements save energy and money. A […]

City of Regina – External Marketing Campaign

Armed with a compelling new brand developed by the agency in early 2010, the booming City of Regina wanted to attract new residents to add to the mix. We developed an external marketing campaign to position Regina as an appealing home for young Calgarian professionals and their families. The campaign showed Calgary residents that they […]

Manitoba Hydro – Corporate Image 2007

  As a clean-energy leader in Canada, Manitoba Hydro has enjoyed a strong presence and recognition in-market for many years. To build stronger relationships with its customers and to help attract new employees, an innovative campaign told the inspiring stories of Hydro’s engineering innovators, environmental stewards and cutting-edge technologists. The campaign comprised of traditional and […]

What we do


We’ve got advertising in our DNA. From developing insights into your customer, to creating messages that sell – we combine media research and analysis with great creative to create campaigns that get results.


Our digital department does what nerds do best: make the Internet attractive, addictive and fun. Our interactive websites, viral campaigns, adver-games and e-marketing projects can turn your product into an online sensation.


Our talented designers create more than attractive, eye-catching aesthetics: our work incorporates product strategy and goals to create visuals that will inspire your customers. Talk to us for thoughtful design.

brand & identity

Your brand is not a colour palette, logo or even what you say you are. It’s what your audience thinks you are. We are experts in creating brands that resonate with customers and inspire enthusiasm in staff and stakeholders.

public relations

Our communications department combines public relations and social media tactics to help you get the word out on good news, and manage messages when it’s not. We ensure the right audience gets the right message.