The McKim Communications Group headquarters are located in Winnipeg, Manitoba. As an award-winning agency, it serves a host of non-profit organizations, small businesses and corporations in Manitoba and across the country.

Address 211 Bannatyne Avenue
5th Floor
Winnipeg, MB R3B 3P2
Phone 204.284.2221
Fax 204.475.2469

Expedition Churchill

The University of Manitoba asked us to develop innovative approaches for engaging the community on its Arctic climate change research. The medium? The VIA Rail passenger train that runs from Winnipeg to Churchill. The Expedition Churchill: A Gateway to Arctic Research campaign was launched in late 2018, when the 1,700-km train route was re-opened. The work includes a wrap […]

Giant, talking raccoons
Recycle Everywhere’s Newest Allies

In fall 2017, Manitobans were first introduced to Bernie and Gracie, the newest brand ambassadors for the Canadian Beverage Container Recycling Association and its Recycle Everywhere program. Featured in two TV spots and multiple online engagement pieces, these life-sized, talking raccoons are helping educate viewers on good beverage container recycling habits in a fun and […]

The Boy Recycler
Recycle Everywhere

A boy who has a successful business picking up recyclables from the cottage community of Victoria Beach, Manitoba was a natural point of inspiration for client the Canadian Beverage Container Recycling Association and its Recycle Everywhere program. Bennett, his customers, and parents were featured in Recycle Everywhere video and TV assets that include a documentary, TV […]

Get Out of the Basement
Tourism Social Campaign

Get Out of the Basement (GOOTB) is a youth-targeted digital content campaign developed by McKim in 2014 that challenges young Manitobans to get out and explore the province. Presented in partnership with our client Travel Manitoba, a team of teenaged GOOTB creatives and producers spend their summer attending Manitoba events and activities, and developing social and digital media […]

Recycle Everywhere
Bringing Recycling Home

A series of litter audits have shown that since the agency began creating campaigns for the Canadian Beverage Container Recycling Association’s Recycle Everywhere program, there have been substantial improvements in the number of empty beverage containers recycled in Manitoba. To further close the gap, a new campaign was developed called How Many Were Yours? to […]

Manitoba Hydro
Branding the Moment

For more than a decade, the agency has worked with Manitoba Hydro on multiple campaigns for the organization’s various business lines and special programs. Although Manitoba Hydro is a well-known and trusted brand, research indicated consumers don’t always connect the corporation to the benefits they receive every day — clean, reliable energy available at your […]

Recycle Everywhere
Follow the Container Video

A video was created to provide more context to the 2015 awareness campaign for CBCRA’s Recycle Everywhere program, where the goal is to educate Manitobans about the processes and people involved in recycling empty beverage containers so they may become new items. To view campaigns developed by McKim for CBCRA visit Transformation Campaign and Enjoy It. Recycle It. 

Recycle Everywhere
Transformation Campaign

Television and PreRoll Recycle Everywhere is an initiative created by the Canadian Beverage Container Recycling Association to increase the recycling of beverage containers in Manitoba. To demonstrate the benefits of recycling, a campaign was developed showing empty beverage containers being transformed into new and useful products. In wide-ranging media, Manitobans saw empty bottles, juice boxes, […]

Feeding the World
Awareness Campaign

The Mosaic Company is the world’s largest supplier of phosphate and potash, and supports growers around the globe. With a booming mining sector in Saskatchewan, Mosaic required a provincial campaign that would carve out a distinct position in the hearts and minds of the public, instill pride with current employees, help attract top talent and […]

University of Manitoba
Digital and Experiential Recruitment Campaign

One of the benefits clients experience with McKim is the seamless integration of digital advertising into other elements of their campaigns. This student recruitment campaign, targeting Manitoba high school students and their parents, is a strong example of how this works. The campaign featured many experiential components carefully targeted to reach the right audience, including […]

Winnipeg Blue Bombers Branding Your Team

With a new world-class stadium under construction and the launch of a refreshed brand, 2012 marked the beginning of a new era for the Winnipeg Blue Bombers. To reflect the Winnipeg Football Club’s expanding operations and influence, the agency developed a flexible, brand-focused, multimedia campaign for the 2012 season. The “Always Your Team” campaign taps […]

What we do


We get hired because clients are excited about what we can do for their brand. The brands we develop are strategically focused, creatively resonant, tactically precise, and help organizations transform their internal and external relationships.


Good advertising is that rare combination of art and science. It’s where ideas are used to sell while data and analytics are used to reach. With a focus on digital and emerging technologies and a solid foundation in traditional media, the McKim strategy, media and creative teams all work in partnership. The results we help our clients achieve speak for themselves.

public relations

Integrating public relations into an advertising agency environment brings a unique and powerful perspective to our work. Our strategic services communications component combines public relations, media relations and social media to help you share your important messages.


It’s one thing to understand how to reach a target audience with digital media, it’s quite another to provide an engaging experience that motivates a response. McKim combines strategic digital media analysis with creative approaches and content to seamlessly integrate every brand touch point.


Why hire an ad agency for graphic design? Good graphic design is at the core of all our work, and at McKim design is more than simply making things look good. Our work incorporates strategy and structure to create visuals that inspire and inform.