In fall 2017, Manitobans were first introduced to Bernie and Gracie, the newest brand ambassadors for the Canadian Beverage Container Recycling Association and its Recycle Everywhere program. Featured in two TV spots and multiple online engagement pieces, these life-sized, talking raccoons are helping educate viewers on good beverage container recycling habits in a fun and […]
A boy who has a successful business picking up recyclables from the cottage community of Victoria Beach, Manitoba was a natural point of inspiration for client the Canadian Beverage Container Recycling Association and its Recycle Everywhere program. Bennett, his customers, and parents were featured in Recycle Everywhere video and TV assets that include a documentary, TV […]
Oh for the days of midnight press checks and agonizing over dot gain at 2 a.m. Not. Despite our nostalgia for print, this year we’re pleased to see great clients like Recycle Everywhere want their annual reports where they belong — online. This allows for a more engaging way to tell stories and share successes. […]
Get Out of the Basement (GOOTB) is a youth-targeted digital content campaign developed by McKim in 2014 that challenges young Manitobans to get out and explore the province. Presented in partnership with our client Travel Manitoba, a team of teenaged GOOTB creatives and producers spend their summer attending Manitoba events and activities, and developing social and digital media […]
McKim recently completed work on a new multimedia campaign designed to raise awareness of the many benefits chiropractic care. To fit with the new brand look and feel, a new website was developed where patients can find information on the care they need and the practitioner best suited to them. […]
After a successful brand repositioning, McKim created a completely new website for Caisse Financial. The open look and warm photography helps bring a human, yet distinctly Manitoban feel to the brand. Click to visit site
Research demonstrates that video gets the highest levels of engagement and viewership of all digital content. McKim created a series of evocative videos that tell the Travel Manitoba story to those looking for specific kinds of experiences.
McKim was engaged in 2015 to create a public education campaign to help the Winnipeg Regional Health Authority increase condom carrying and usage, as well as battle high rates of chlamydia among young, sexually-active people in Winnipeg. The campaign was designed to bring attention to the fact that in Canada, Winnipeg has the highest incidence […]
A series of litter audits have shown that since the agency began creating campaigns for the Canadian Beverage Container Recycling Association’s Recycle Everywhere program, there have been substantial improvements in the number of empty beverage containers recycled in Manitoba. To further close the gap, a new campaign was developed called How Many Were Yours? to […]
For more than a decade, the agency has worked with Manitoba Hydro on multiple campaigns for the organization’s various business lines and special programs. Although Manitoba Hydro is a well-known and trusted brand, research indicated consumers don’t always connect the corporation to the benefits they receive every day — clean, reliable energy available at your […]
A video was created to provide more context to the 2015 awareness campaign for CBCRA’s Recycle Everywhere program, where the goal is to educate Manitobans about the processes and people involved in recycling empty beverage containers so they may become new items. To view campaigns developed by McKim for CBCRA visit Transformation Campaign and Enjoy It. Recycle It.
Television and PreRoll Recycle Everywhere is an initiative created by the Canadian Beverage Container Recycling Association to increase the recycling of beverage containers in Manitoba. To demonstrate the benefits of recycling, a campaign was developed showing empty beverage containers being transformed into new and useful products. In wide-ranging media, Manitobans saw empty bottles, juice boxes, […]
The Mosaic Company is the world’s largest supplier of phosphate and potash, and supports growers around the globe. With a booming mining sector in Saskatchewan, Mosaic required a provincial campaign that would carve out a distinct position in the hearts and minds of the public, instill pride with current employees, help attract top talent and […]
One of the benefits clients experience with McKim is the seamless integration of digital advertising into other elements of their campaigns. This student recruitment campaign, targeting Manitoba high school students and their parents, is a strong example of how this works. The campaign featured many experiential components carefully targeted to reach the right audience, including […]
With a new world-class stadium under construction and the launch of a refreshed brand, 2012 marked the beginning of a new era for the Winnipeg Blue Bombers. To reflect the Winnipeg Football Club’s expanding operations and influence, the agency developed a flexible, brand-focused, multimedia campaign for the 2012 season. The “Always Your Team” campaign taps […]
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