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Winnipeg

The McKim Communications Group headquarters are located in Winnipeg, Manitoba. As an award-winning agency, it serves a host of non-profit organizations, small businesses and corporations in Manitoba and across the country.

Address 211 Bannatyne Avenue
5th Floor
Winnipeg, MB R3B 3P2
Phone 204.284.2221
Fax 204.475.2469

Ivanhoé Cambridge Groundbreaking Event 2015

Ivanhoé Cambridge, a global real estate developer, engaged McKim to develop and organize a compelling groundbreaking event in fall 2015. The Outlet Collection Winnipeg development (which opened in spring 2017) had been covered in local Winnipeg media fairly extensively when it was announced in April 2014.

For an official ceremony to mark the construction phase of Manitoba’s first outlet mall, the agency recommended a visual-based strategy that would resonate with targeted groups. The plan involved a reveal of the plans and visuals in order to convey project scope and progress; and it demonstrated relevance and appeal to all stakeholders, including news media, project developers, government, and consumers and retailers inside and outside of Manitoba.

In preparation, a video of the outlet mall and renderings were packaged and an infographic was created to visually showcase the mall’s most attractive assets – all of which were distributed in multiple ways on event day. To add another visual layer to the groundbreaking activities and speaking program, renderings were on display and executives and stakeholders wore branded hardhats.

Every newsroom in Winnipeg attended and used the multimedia content provided, and organic social media posts earned thousands of views and shares.

Visuals to support key messaging

Visuals to support key messaging

Media at Outlet Collection Winnipeg launch

Media at Outlet Collection Winnipeg launch

Ivanhoé Cambridge executives and stakeholders

Ivanhoé Cambridge executives and stakeholders

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