We’re excited to announce Get Out Of The Basement, a pilot project for 13- to 18-year-old Winnipeg teens who visit summer events and attractions, and share their perspectives and experiences in social media. The pilot project is designed by McKim to engage teens to get out of the basement and enjoy new experiences, and to help inform parents of activities that appeal to teens.
For their first week in the field, Get Out Of The Basement visited The Manitoba Museum, The Forks, Kildonan Park, The Winnipeg Folk Festival and Ai-Kon, an anime festival. The team will visit The Winnipeg Fringe Festival, Winnipeg Goldeyes and Winnipeg Blue Bombers games, and many other events this July.
The Get Out Of The Basement team directs, shoots, produces, stars in and edits videos of their adventures for YouTube and Facebook. Using a digital camera and smartphones, the team also captures photos and writes copy for sharing on Twitter, Instagram and Facebook using hashtag #GetOutOfTheBasement. The website is at GetOutOfTheBasement.com
Get Out Of The Basement was inspired and coordinated by McKim and executed by Winnipeg teenagers. It is designed to give teenagers ideas for exploring Winnipeg and Manitoba.
The team has received media attention from virtually every newsroom in Winnipeg, including ICI Manitoba, Energy 106, CJOB, CBC Radio’s Up To Speed, CTV, Breakfast Television Winnipeg, the Winnipeg Free Press and Metro Winnipeg.