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 info@mckimcg.ca

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newbusiness@mckimcg.ca

Winnipeg

The McKim Communications Group headquarters are located in Winnipeg, Manitoba. As an award-winning agency, it serves a host of non-profit organizations, small businesses and corporations in Manitoba and across the country.

Address 211 Bannatyne Avenue
5th Floor
Winnipeg, MB R3B 3P2
Phone 204.284.2221
Fax 204.475.2469

Saskatchewan

McKim Communications Group opened its Saskatchewan branch in 2010. This office meets the growing demand for innovative advertising, design and communications in Canada’s fastest growing province.

Address 1939 Scarth Street
Regina, SK S4P 2H1
Phone 306.564.1375

Polo Park’s Black Friday a Smash

MCG would like to congratulate client Polo Park in the successful launch of its first-ever Black Friday event. As one of Winnipeg’s top retail destinations, Polo Park wanted to offer local shoppers a premiere alternative to shopping in the United States, where the Black Friday sales day originates.

MCG worked closely with Polo Park to develop a multimedia ad campaign to build awareness and drive Winnipeggers to the one-day November event. To start, MCG developed the tagline “No Passport Required” to communicate that shoppers could easily access Black Friday deals on this side of the border.

From there, we developed various ad treatments for print, radio, web and digital. Creative applications included Black Friday decals affixed to the mall doors and signs hung in key areas. We developed in-show ads to run on Citytv Winnipeg programs, as well as website wallpaper and digital ads. Lastly, handouts were designed and distributed to shoppers.

Results

Foot traffic at Polo Park was up approximately 60 per cent from the same day in 2011. Several participating stores broke sales records for the day and of those that are part of a chain, some reported the best sales of their region or across Canada. The general consensus on the Polo Park Black Friday event could be summed up best with one retailer’s comment: it was “bigger than Boxing Day.”

See Three Years of Campaigns to view some of the work MCG has developed for Polo Park over the years.

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