McKim has been creating campaigns for Recycle Everywhere since 2013. The campaigns have been very successful, but a move to persuading the most resistant parts of the audience is now necessary. A segmented approach with unique tactics and messages is being used. And with much of the campaign digitally deployed, it’s likely some creative will only be seen by the specific demographic for whom it’s intended.
The first phase of this multi-message, multiple media campaign (featured below) launched in April 2017. Additional campaign layers and elements will roll out through summer and fall.
TV, DIGITAL and SOCIAL MEDIA
Targets a younger audience that is less likely to consistently recycle empty beverage containers.
OUT OF HOME, RADIO and ONLINE DISPLAY
A broad message that celebrates those who do whatever it takes to recycle.