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 info@mckimcg.ca

NEW BUSINESS OPPORTUNITIES
newbusiness@mckimcg.ca

Winnipeg

The McKim Communications Group headquarters are located in Winnipeg, Manitoba. As an award-winning agency, it serves a host of non-profit organizations, small businesses and corporations in Manitoba and across the country.

Address 211 Bannatyne Avenue
5th Floor
Winnipeg, MB R3B 3P2
Phone 204.284.2221
Fax 204.475.2469

Saskatchewan

McKim Communications Group opened its Saskatchewan branch in 2010. This office meets the growing demand for innovative advertising, design and communications in Canada’s fastest growing province.

Address 1939 Scarth Street
Regina, SK S4P 2H1
Phone 306.564.1375

Travel Manitoba Rides Train

Polar bear train Travel MB

beluga escalators

Arctic escalator

beluga outdoor station Travel MB

decals indoor station Travel MB

Doors station Travel MB

interiro station Travel MB

LRT downtown Travel MB station domination

LRT downtown Travel MB station domination2

LRT downtown Travel MB station domination3

LRT interior Travel MB station domination

LRT interior Travel MB station domination2

LRT interior Travel MB station domination beluga

Next stop exhilaration LRT interior Travel MB station domination

polar bear door station Travel MB

polar bear interior staiton wrap Travel MB

polar bear outdoor station Travel MB

Polar bear peeking into train Travel MB

 

Campaign creative on trains and in stations in Calgary beckons thousands of busy commuters to suspend their disbelief for just a little while and imagine themselves in the middle of an Arctic safari in northern Manitoba.

Decals and posters of beluga whales, polar bears and northern lights, and copy such as “Next Stop FASCINATION” and “Next Stop EXHILARATION,” have been splashed across train and station walls, floors, doors and stairs as part of a Travel Manitoba ad installation.

“The point is to surround and inspire Calgarians with creative so awe-inspiring that they are temporarily transported into the magic of northern Manitoba,” says Peter George of McKim, the agency that developed the concept and creative. “Visitors to Manitoba want immersive experiences, and many Calgarians have a connection to or want to explore Manitoba, so the ‘station domination’ is an innovative way to bring these two concepts together.”

The Marlbourough and Southland LRT (Light Rail Transit) stations are wrapped in campaign creative, as are the interiors and exteriors of trains. On one weekday, Metro Calgary was wrapped in the Travel Manitoba creative and handed out to commuters.

“The summer and winter Arctic safaris in Churchill are key tourism assets for Manitoba, so we wanted this to be an opportunity to showcase those experiences,” said Colin Ferguson, President and CEO of Travel Manitoba. “The creative shows just how ‘up close and personal’ visitors can get to both beluga whales and polar bears when they visit.”

Every weekday, about 30,000 Calgarians board trains at the two stations.

The “Manitoba: Canada’s Heart Beats” campaign was launched in February. It references Manitoba’s location at the heart of Canada, and the brand promise that the province offers truly immersive, quintessentially Canadian experiences that will resonate with people on an emotional level.

See the story about this in Media in Canada (where sign up is required.)

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