“The creative the agency produces for the Winnipeg Folk Festival resonates with fans and helps us achieve and exceed our goals,” says Lynne Skromeda, executive director of the Winnipeg Folk Festival. “This year the WFF celebrates its 40th anniversary and we look forward to what this special year and partnership will bring.”
The 2013 design concept has already debuted. It features a colourful woodpecker carving the number 40 into the bark of a birch tree. Layouts for brochures, posters and a special edition festival program book are under development.
“We’re extremely pleased to work with one of Canada’s premier cultural events,” says Peter George, president and CEO of McKim. “The Winnipeg Folk Festival brings thousands of music and art fans together from all walks of life, and we’re honoured as a company to be a part of the festival’s 40th anniversary milestone.”