McKim was engaged in 2015 to create a public education campaign to help the Winnipeg Regional Health Authority increase condom carrying and usage, as well as battle high rates of chlamydia among young, sexually-active people in Winnipeg. The campaign was designed to bring attention to the fact that in Canada, Winnipeg has the highest incidence of the STI, a potentially serious infection that is asymptomatic in the majority of people. A simple, impactful graphic approach connects the use of condoms with protecting oneself, and encourages the target audience to carry and use condoms. Media included a significant digital component that included geotargeted mobile and online ads, retargeting based on online behaviour and paid social media. The agency also refreshed the client’s website.
Campus bathroom posters
Transit shelter posters