Jets and Bombers and Dinosaurs, oh my!

January 18, 2012

I sat down with Neil Rockman, MCG’s resident sports fanatic, to discover why his life passion helps him excel at his job… A sports enthusiast from an early age, Neil counts hockey and football as his major interests. He happily admits to watching 10 hours of NFL action every Sunday with his buddies and also [...]

Our Weekend in the Woods at Design Camp 2011

November 9, 2011

Lots of high fiving. That was the scene on the creative floor of MCG the day Tom, Lauren and I were told we were going to Design Camp 2011. Needless to say, we were more than excited. But being Design Camp noobs we really didn’t know what to expect. Click the below images to browse [...]

Agency Grown: From Sesame Street to Bannatyne Avenue

Perhaps it was written in the stars that Lauren Williamson would wind up working in an ad agency. I sat down with MCG’s Art Director to find out why. Creative from a very young age, Lauren’s Dad taught her to paint when she was just two years old. She recalls throwing dolls aside in favour [...]

From Belgium With Love

September 20, 2011

So, how does a guy who grew up in Belgium with dreams of becoming a journalist wind up working in a Winnipeg ad agency? I sat down with Koen Reynaert (pronounced Koon Rain-art), MCG’s resident Media Director to find out. Early Years Interested in print media from a young age, Koen attended the University of [...]

Spotlight on Carey Pradinuk

June 3, 2011

I sat down to write a piece on MCG’s associate creative director and head writer, Carey Pradinuk, and found myself at a loss on where to begin. As a junior copywriter, I work closely with Carey every day. How do I best represent his personality and expertise? Lets start at the beginning… Carey grew up [...]

Twitter, TV and the Two-Screen Experience

March 25, 2011

Screen shot of word cloud indicating trending topics on Twitter during Eastenders broadcast. About two years ago when I first started using Twitter I noticed that just before lunchtime every day the Twitterverse would alight with tweets about EastEnders, Coronation Street and other British TV shows. Then a light went off: It’s evening in the [...]

Audra Lesosky on conducting MCG

March 20, 2011

A good conductor knows every instrument in the orchestra. At MCG, it is Audra Lesosky’s baton that helps the agency compose great advertising. As Director of Strategic Services, she guides the creative team and helps clients strengthen their marketing plan. An important time for advertising Audra completed her Red River College Creative Communications diploma and [...]

Art & Copy Shaker

February 8, 2011

Late last Friday afternoon, MCG closed up shop and walked across the street to Cinematheque to enjoy a screening of Art & Copy, a documentary on the “creative revolution” in advertising. If you’ve seen it, then you know it’s inspiring on a few different levels. “Guys like George Lois, Bill Bernbach, Lee Clow – these [...]

Holiday E-Card No Scrooge

January 13, 2011

For our Dec. 2010 holiday card, our web and creative departments created an online game that converted players’ scores into real dollars that went toward a benefit concert for friend and Winnipeg music legend, Bill Merritt. The e-card went out to hundreds of clients and friends, and less than 48 hours later our goal was reached, with [...]

Lisagh King in the Spotlight

Although her last name might evoke visions of an aloof, detached dictator, or the queen presiding over a busy hive, Lisagh King is actually an enthusiastic, hands-on participant in the daily machinations of the MCG creative, web and production departments. “I’m still one of the worker bees,” she kids. That’s because Lisagh’s role as the [...]