We are thrilled to announce that the University of Manitoba Trailblazer campaign has won a prestigious CASSIES award. The award is a first for a Manitoba client and agency in the award’s 20+ year history. The CASSIES are based on the results of a campaign, and were created in 1993 to showcase how Canadian-produced advertising is instrumental in advancing the business goals of advertisers and clients in Canada across the short, medium and long term.
The Trailblazer campaign won in the Long-Term Success category, which is defined as a campaign that has delivered superior results for 36 consecutive months or more. McKim and the University of Manitoba have worked together since 2006.
The CASSIES are presented by the Institute of Communication Agencies (ICA), Association des agences de publicité du Québec (AAPQ), and Association des professionnels de la communication et du marketing (APCM). The awards are selected by a multi-person industry judging panel.
Update: See the University of Manitoba announcement about this exciting honour.