What was shaping up to be another hot summer day in late June 2012 turned into a game changer for the agency. There was an hour left in the workweek before the long weekend break, and CEO and president Peter George had concluded that it would be July before the agency would receive news – […]
McKim’s creative director Carey Pradinuk grew up around advertising. In high school, he spent his summers working in his father’s advertising agency, Pradinuk Advertising. While he enjoyed seeing the work develop from tiny thumbnail sketches to posted billboards, he says, “I was sure that I wouldn’t work in advertising. As sure as you can be about […]
A good conductor knows every instrument in his or her orchestra. Here, it’s Audra Lesosky’s baton that helps the agency compose great advertising as Executive VP. Audra completed her Red River College Creative Communications diploma and entered the industry when Mac computers and desktop publishing were replacing typewriters and hand layouts. She couldn’t know it […]
As the head creative guy at Winnipeg’s largest agency and 2010 marking his 20th year in the business, it shouldn’t come as much of a surprise that Ron Sawchuk is smart, creative and talented.
Jesse Cringan may have been destined to be a part of the advertising industry. “I was always intrigued by the industry. And because of my family connection it’s something I’ve been exposed to for a good chunk of my life,” he says.
Ever been part of a focus group? Ever wondered who was on the other side of the two-way mirror, and whether or not they were laughing at you? The answer is: me, and frequently.
We thought you might like to get to know us better by profiling our staff. We’ll start off by introducing associate creative director and senior art director Brent Morrisseau, who is also president of MCG’s sister agency, Brave Strategy — Manitoba’s first Aboriginal majority-owned advertising, design and marketing agency.
In 1994, my father traded in our family’s ’84 Dodge Caravan for a used ’92 Saturn SL2. The car was teal. I bought a suit at Randy River that matched the car colour, and sported both to my high school graduation. But that’s neither here nor there.
In an airplane’s close quarters one can’t help noticing what your seatmate is reading. Especially if it has your company logo on it. Especially if you recognize the work as your own.
Obviously we all have to pay our bills, but now and again we take on a project for some other reason relating to personal fulfilment. I’m guessing that the reasons for doing so will vary from person to person. But these are mine, and they reaffirm why I continue to have a passion for this […]
Okay, Okay. We did it. We’re sorry. Really, really sorry. It’s advertising’s fault that the English language is in the toilet. Well, the Internet and e-com must take their share of the blame too. It’s our collective fault that your kids think “Lite” is a word and that it’s acceptable to replace “you” with “u”. Please accept our sincere apologies.