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Winnipeg

The McKim Communications Group headquarters are located in Winnipeg, Manitoba. As an award-winning agency, it serves a host of non-profit organizations, small businesses and corporations in Manitoba and across the country.

Address 211 Bannatyne Avenue
5th Floor
Winnipeg, MB R3B 3P2
Phone 204.284.2221
Fax 204.475.2469

Creating a New Voice for Manitoba’s University

McKim has a long and storied history of creating compelling brands and visual identities for many of Manitoba’s largest and most important institutions. Most recently, our team was involved in creating a refreshed brand for our long-standing client, the University of Manitoba. In 2011, McKim created the iconic Trailblazer brand campaign, which created a powerful […]

Expedition Churchill

The University of Manitoba asked us to develop innovative approaches for engaging the community on its Arctic climate change research. The medium? The VIA Rail passenger train that runs from Winnipeg to Churchill. The Expedition Churchill: A Gateway to Arctic Research campaign was launched in late 2018, when the 1,700-km train route was re-opened. The work includes a wrap […]

Staff promotions

We’re pleased to announce several promotions at the agency. Jesse Cringan has been promoted from director of client services to vice president of client services. Lisagh King has been promoted from director of creative services to director of agency services. Audra Lesosky has been promoted from vice president, strategy and accounts, to executive vice president. And Carey Pradinuk has been promoted […]

Mosaic Generations

In the winter/spring of 2017, McKim partnered with longstanding client The Mosaic Company to develop a new corporate TV/pre-roll spot to run regionally in Saskatchewan and Ontario, and nationally on TSN during CFL football games throughout the 2017 season and up to Grey Cup in November. The spot features generations of Mosaic employees through the years […]

2017 SIGNATURE AWARDS

McKim is proud to see work for five clients in five completely different sectors recognized at the 2017 Signature Awards, a demonstration of our breadth and ability to tackle multiple strategic and creative challenges. We were also recognized with several runner up placements. Most of all, we congratulate our clients, whose contribution to the work we […]

Latest Travel Manitoba spots

Three new Travel Manitoba TV spots have been created to showcase some of the province’s signature tourism products. Walking with wild polar bears in summer. Watching world-class 360-degree views of northern lights. Embracing a playful spirit in the heart of an exhilarating and wintry Winnipeg. All tell the story of a province packed with surprising and […]

Highly-Segmented Campaign Takes Recycling to New Heights

  The Canadian Beverage Container Recycling Association (CBCRA) and its agency partner McKim Communications Group (McKim) are launching a series of sharply-targeted communications initiatives to specifically reach three separate audiences with differing approaches — for CBCRA’s Recycle Everywhere program. “In our previous campaigns for Recycle Everywhere, we sought to reach a broad audience with one […]

Introducing The McKim Building

The agency is pleased to announce that it recently acquired our building’s naming rights and as of today, it will be called the McKim Building. The Crocus Building sign has been removed, and the McKim name and logo have been installed at 211 Bannatyne Avenue, including the large vertical sign on Main St. “Renaming this historical […]

McKim BrandWatch

Earlier this year, McKim Communications Group and Probe Research partnered on a quantitative research study, called McKim BrandWatch, to measure Manitoban perceptions of significant brands that operate in the province. While not exhaustive, the survey looks at a wide variety of sectors, and attempts to capture consumer perceptions of regional and national brands that play […]

Ivanhoé Cambridge Groundbreaking Event 2015

Ivanhoé Cambridge, a global real estate developer, engaged McKim to develop and organize a compelling groundbreaking event in fall 2015. The Outlet Collection Winnipeg development (which opened in spring 2017) had been covered in local Winnipeg media fairly extensively when it was announced in April 2014. For an official ceremony to mark the construction phase of […]

Launching Save-On-Foods in Two Markets

Save-On-Foods, a chain of supermarkets in Western Canada, required an agency to help plan and execute the announcement of its major expansion into Manitoba and Saskatchewan. McKim was engaged to provide communications and logistics support, and to engage community and potential stakeholders in press events to take place in Winnipeg and Regina on the same […]

Agency News

Here’s a recap of news from McKim from March 2015: Recently, a new TV spot began airing for Travel Manitoba and the Canadian Museum for Human Rights. The commercial is the fifth in the suite of spots developed for Travel Manitoba, and tells the story of a multi-generational family who has a transformative experience while […]

Major awards

So far, 2015 has proven to be a good year for awards, including a bronze CASSIE for the University of Manitoba Trailblazer campaign. The CASSIE is a first for a Manitoba agency and client in the award’s 22-year history. We were pleased to celebrate this honour with our client, the University of Manitoba at a […]

Travel Manitoba Campaign Wins Gold

Congratulations to client Travel Manitoba for winning two golds and a silver at the WorldMediaFestival | Tourism awards. Travel Manitoba won gold in the advertising campaign category for the Manitoba, Canada’s Heart… Beats campaign.  “To have our 2014 advertising campaign – the first one to feature our new Manitoba, Canada’s Heart… Beats brand – win gold at […]

New Travel Manitoba TV Spot

Travel Manitoba’s “Canada’s Heart…Beats” suite of commercials have been widely recognized for their honest storytelling and visually poetic cinematography. Each story illustrates a personal journey that results in a surprise discovery and creates an emotional connection to a unique place in Manitoba. The fifth and latest commercial in the series features the Canadian Museum for Human Rights. Our CMHR […]

AGENCY WINS CASSIE

We are thrilled to announce that the University of Manitoba Trailblazer campaign has won a prestigious CASSIES award. The award is a first for a Manitoba client and agency in the award’s 20+ year history. The CASSIES are based on the results of a campaign, and were created in 1993 to showcase how Canadian-produced advertising is instrumental in advancing […]

Agency news, winter 2014

McKim is delighted to announce two new clients. Information Services Corporation, or ISC, is a publicly-traded Saskatchewan business corporation responsible for the development, management and administration of registries – land titles, personal property, corporate and surveys; geographic information; and access to government services for individuals and business. We will be working with ISC to position […]

Get Out Of The Basement Launches

We’re excited to announce Get Out Of The Basement, a pilot project for 13- to 18-year-old Winnipeg teens who visit summer events and attractions, and share their perspectives and experiences in social media. The pilot project is designed by McKim to engage teens to get out of the basement and enjoy new experiences, and to […]

Travel Manitoba Rides Train

  Campaign creative on trains and in stations in Calgary beckons thousands of busy commuters to suspend their disbelief for just a little while and imagine themselves in the middle of an Arctic safari in northern Manitoba. Decals and posters of beluga whales, polar bears and northern lights, and copy such as “Next Stop FASCINATION” […]

Media Department News

Congratulations to account manager Sara Unruh, who recently moved over to the agency’s media department as media planner/buyer. Sara brings a wide range of sales, marketing, project management, and media buying and planning experience to her new role. “My new job feels like I’ve come full circle,” says Sara. “I started in media sales when […]

McKim Rebrands Itself

The long history and broad recognition of the name McKim meant that most of our clients and the business community referred to us this way, so in late 2013 we made it official by returning to our roots as McKim Communications Group Ltd., and to celebrate our legacy as an iconic advertising brand that has […]

Travel Manitoba Campaign Launches

McKim is pleased to have partnered today with client Travel Manitoba in the official launch of the Crown corporation’s 2014 marketing campaign. The made-in-Manitoba campaign is intended to aggressively market the province as a tourist destination based around the theme, Manitoba: Canada’s Heart Beats. “The tourism industry in Manitoba is experiencing tremendous growth and momentum, […]

Transformational Recycle Everywhere program

Since early summer, Manitobans have been exposed to a series of ads that show what can become of their empty beverage containers. It’s all part of a comprehensive campaign for the Canadian Beverage Container Recycling Association (CBCRA) and its program, Recycle Everywhere. The campaign is based on an agency-developed concept that demonstrates that once recycled, […]

New staff

Kathryn Sopuck Kathryn Sopuck has joined McKim as an account coordinator, further growing our team of client services and project management specialists. Kathryn previously studied in Montreal, earning a three-year diploma in Fashion Marketing from College LaSalle International Fashion School. Her education was supported by three separate internships in product design, manufacturing, and marketing and […]

New staff

Andrea Baryliuk Andrea Baryliuk brings more than 10 years of marketing, communications and branding management expertise to her role as the agency’s newest Account Manager. Her years in marketing at Vansco Electronics and Investors Group, and previously as an agency account executive, give her a unique understanding of client needs and agency processes. Andrea has a […]

Top honours for Trailblazers

The Trailblazer campaign for the University of Manitoba has earned nine more CASE Communications Awards, including two grand golds. The university was also honoured with the prestigious 2013 Virginia Carter Smith Grand Crystal Award, which recognizes the year’s most outstanding communications program and is the highest honour for a post-secondary institution marketing campaign in the […]

Tutti Frutti Store Launch

Tutti Frutti Frozen Yogurt is a consumer retail brand well known around the world. In 2013, it was planning the grand opening of its first Winnipeg store, and engaged McKim to help conceive and coordinate a compelling launch concept that made a connection to the community and earned media attention. Tutti Frutti sought McKim to mine its […]

The Exchange Group’s Unveiling

MCG congratulates new client, The Exchange Group (EXG) on the successful launch of their student recruitment program. EXG is a boutique accounting firm that enjoys an energetic and dynamic culture. The team approached MCG to design and develop a small marketing campaign to attract high quality accounting students to the program. A targeted microsite, and takeaway […]

Regina Revitalization Initiative
Brand Identity

Congratulations to our client the City of Regina on the launch of the Regina Revitalization Initiative (RRI). The program has been in the works for many months, and the agency was tasked over the summer with developing a visual identity, website and communications collateral for the project. The website and program would be launched to […]

Funkins Take Flight

The agency congratulates new client, MyFunkins, on the successful launch of their new website. Over the course of summer and fall 2012, the agency developed the site and a series of marketing collateral materials for MyFunkins, an online store that sells cloth napkins called Funkins for kids. “Working with the enthusiastic team at McKim has […]

Agency Wins Travel Manitoba Account

Travel Manitoba is pleased to announce that after a comprehensive review and competition among Manitoba agencies, it has selected McKim to serve as creative and strategic lead for its 2014 tourism marketing campaign. “I’ve always believed there’s a great deal of creative and business talent in Manitoba,” says Colin Ferguson, Travel Manitoba President and CEO. […]

Manitoba Hydro Earns International Communications Awards

Manitoba Hydro has been recognized with several honours at the 2012 Utility Communicators International (UCI) Better Communications Competition (BCC), an annual North American awards program that recognizes excellence in utility communications. Advertising developed by the agency took home five awards – two first place, one second place and two third place. Four of the awards […]

Refrigerator Retirement Program On Target

Manitoba Hydro’s Power Smart* Refrigerator Retirement Program, which was launched in June 2011, is currently on target to meet its ultimate collection goal of 34,000 units in three years. To date, 11,000 energy-consuming appliances have been scheduled for pick-up. At the program’s outset, Manitoba Hydro estimated there were more than 194,000 old and inefficient fridges and […]

Project CHOICES Awareness Campaign

Klinic Community Health Centre needed an awareness campaign for Project CHOICES, a program that helps teenage girls and young women make healthy choices when it comes to alcohol consumption and sexual activity. The organization wanted to increase awareness of the program among the young women and secondarily, practitioners. Through research and discussions with the client, […]

University of Manitoba Campaign Wins International Awards

The University of Manitoba has earned three international accolades for the immensely successful “Trailblazer” advertising campaign. Two gold and one silver 2012 CASE Circle of Excellence Awards were awarded in advertising campaign and individual ad categories – the latter in recognition of an airport ‘spectacular’ billboard. The annual awards program of the Council for Advancement […]

Your City in Fast Forward

McKim was engaged in late 2011 to develop a comprehensive multimedia campaign for Winnipeg Transit’s new Southwest Rapid Transit Corridor. The enhanced service, which opened to the public April 8, includes a high-speed Transitway, state-of-the-art buses and three new Rapid Transit (RT) stations. Click to view gallery. “Rapid Transit is about the evolution of Winnipeg’s […]

Kelvin High Turns 100

One of Winnipeg’s best-known high schools, Kelvin, will celebrate its 100th anniversary at the end of May with a three-day reunion. Several people at the agency are graduates of the famous Winnipeg high school and were proud to begin work on the campaign last fall. Click to view a gallery of our posters. To convey […]

Agency Night at the Opera

With Manitoba Opera a long-term client of MCG, we are certainly no strangers to attending their productions. However, it’s not every year that one of our employees features in one of them. Or our CEO receives a National Opera Directors Recognition Award honouring his dedication to the organization. So, given the good cheer, we hosted an […]

From Birdies to Bannatyne

The Winnipeg Free Press recently caught up with the agency’s newest member of our account services team, Adam Speirs, to discuss his transition from the world of professional golf to advertising.  Adam professionally golfed for nine years, where he competed twice in the U.S. Open. He won the Greater Vancouver Charity Classic in 2008. Like […]

Bombers Season Breaks Records

Long-time client, the Winnipeg Football Club, today announced that their 2011 season turned a record profit of $3.014 million. The remarkable season saw the club smash their previous tickets sales record, selling a total of 21,555 season tickets and selling out Canad Inns Stadium an unprecedented eight consecutive times. News of their record-breaking season was […]

Agency News

A summary of recent stories about us in the news Applied Arts Wire featured a story on the success of the University of Manitoba Trailblazer campaign in light of our client’s eight wins at an annual awards program that recognizes excellence in post-secondary education marketing and communications. A story about the campaign also appeared in […]

Opera Award Comes Home

Peter George (far right) receives the Opera.ca National Opera Directors Recognition Award in New York. Tonight Peter George received the Opera.ca National Opera Directors Recognition Award at a gala in New York City for his dedication to Manitoba Opera. Peter has served on the Board of Trustees since 2001 and held the position of Chair of […]

Regina Water Campaign

Regina is Canada’s fastest growing city. As the city continues to boom, expansion of its water service and construction of a new treatment facility will be needed. The City of Regina wished to communicate the upcoming changes to residents and engage them on the importance of the upgrades. “The challenge of this advertising campaign was […]

DIAGRAM Rebrand

DIAGRAM Building Certification Consultants, Canada’s leading Green Globes certification consultant, recently enlisted MCG to assist in a rebrand. DIAGRAM supports businesses in the achievement of green certification using building information modeling software, called BIM analysis, which offers a virtual visualization of green building projects. “As always, there was a lot of discussion about the company’s vision and strategy […]

Agape Table on CTV Morning Live

The agency recently coordinated an appearance on CTV Morning Live Winnipeg for non-profit client, Agape Table to help build awareness for the innovative work they provide to the community, and as a means to help drive donations during the holiday season. With seven live segments scheduled over the course of two and a half hours, a […]

Peter George Earns National Opera Award

Opera.ca, the national association for professional opera in Canada, recently announced that MCG’s Peter George is the 2011/12 recipient of the Opera.ca National Opera Directors Recognition Award. Peter is Past Chair of the Board of Trustees for Manitoba Opera (MO). The annual award honours a board member who promotes good governance, celebrates volunteer excellence and […]

Define Your Future

“Where you are shapes who you are.” It is this statement that inspires the national positioning campaign for the University of Manitoba, which was first launched to Canadians earlier this year. Now, for fall 2011 and speaking directly to current and prospective students, the campaign continues its celebration of the human, intellectual and geographic landscape of […]

Celebrating Five Years

McKim Cringan George celebrated a small milestone last week – the fifth anniversary of the agency with the amalgamation of McKim Cringan and Taylor George Design in 2006. “Five years later the merger has been a great success,” says Peter George, President and CEO. “The agency continues to attract new business and build upon a fantastic group of […]

Trailblazer Campaign Makes Headlines

The Winnipeg Free Press caught up with University of Manitoba vice-president of external relations John Kearsey and MCG president Peter George recently to talk about the our campaign for the university, often referred to as the “Trailblazer campaign.” The story is about the student recruitment campaign phase of the Trailblazer campaign. The first and national […]

Whack an Issue

In light of the upcoming provincial election, the Winnipeg Free Press recently approached MCG to develop an interactive game for their website; one that would create interest in the electoral process and support voter engagement. The result of the joint effort is ‘Whack an Issue’, a light-hearted, non-partisan online game now running on the ‘Democracy […]

Join the Movement

The agency recently developed a campaign to promote awareness of the City of Winnipeg’s Active Transportation Network (ATN). The ‘Join the Movement’ campaign aims to encourage Winnipeggers to get active by using the AT network – a series of ongoing infrastructure improvements around the city that include multi-use paths, bike boulevards and pedestrian corridors. As […]

Year of the Dragonfly

For the second year, MCG provided creative and design services for the marketing and promotion of the Winnipeg Folk Festival. This year’s festival took place from July 6 to 10 and boasted a line-up that included Blue Rodeo, k. d. Lang, and Tim Robbins and the Rogues Gallery Band. Involvement with the cultural event saw […]

St. John Ambulance 100th Anniversary

St. John Ambulance Manitoba engaged the agency’s public relations department in anticipation of the organization’s 100th anniversary in the province. The agency developed a media event that would showcase the organization’s many services and generate positive earned media. There were two events. The first event took place in July, where St. John Ambulance handed over of 23 Automatic […]

Bombers Campaign in the News

We are delighted at the recent coverage our latest multimedia marketing campaign for the Winnipeg Blue Bombers has received. Marketing Magazine online, The Applied Arts Wire and Media in Canada have all featured stories on the ‘Our History. Our House’ campaign which celebrates the team’s last season at the Canad Inns stadium. The campaign invites […]

Hockey Fever Hits Winnipeg

Winnipeggers won’t soon forget what happened on May 31, 2011, when it was announced an NHL team would be retuning to the city. An announcement of this magnitude of course has all kinds of branding, marketing, economic and business implications for a city. In the past couple of weeks, MCG’s Peter George has spoken to Reuters, […]

Manitoba Opera Season UNVEILED

Manitoba Opera’s 2011-2012 season will kick off this fall with one of opera’s most sensual and haunting stories, Salome. Later in the season, the company will offer a concert performance of the love story Dido and Aeneas. And in April 2012 the spectacular opera The Daughter of the Regiment will close off the season. To […]

New Staff at MCG

Chris Werstiuk – Director, Digital Media Chris Werstiuk rejoins MCG as Director, Digital and Interactive Media. He will be leading MCG’s digital media department and assisting clients in the growth of their business through digital marketing. As an accomplished and innovative software development professional, Chris offers a unique breadth and depth of new media experience. […]

MCG on CJOB for PlayBook launch

For this week’s release of BlackBerry’s PlayBook, Peter George chatted with CJOB’s Karen Black about whether or not the PlayBook might be the “unsexy little sister to the iPad, or the hardworking hero of the corporate world.” Find out Peter’s take in this clip. [Audio clip: view full post to listen]

Regina Snow Removal Campaign

Residents of Regina are required to clear the sidewalk in front of their homes. Rather than issue tickets to enforce the by-law, the City of Regina engaged the agency to develop an advertising campaign to boost cooperation. The concept was two pronged; it had to encourage residents to shovel the sidewalk in front of their […]

Bold, New University of Manitoba Campaign

The agency was recently engaged by client the University of Manitoba to create a national campaign that positions the university against the Canadian educational landscape in a bold new way. “There’s so much going on at the University of Manitoba that it’s not always easy to focus on just one advertising idea,” says agency CEO, […]

Two Seasons of Bombers on Facebook

To support the 2010 season advertising campaign, MCG assisted long-term client the Winnipeg Football Club in creating and maintaining an Official Winnipeg Blue Bombers Fan Page. Since the season’s ad campaign centered around the concept of fan ownership, a Facebook page that gave a place for 24-7 fan-to-fan, fan-to-club, club-to-fan connection and conversation was a […]

MCG becomes spray glue-free zone

One of the best-known visuals of the advertising industry are the black boards used when an agency presents new creative to a client. For that professional, clean look, the proofs are adhered to black boards with aerosol glue. While presenting creative this way is an industry tradition, the dirty little secret is the glue is […]

Manitoba Hydro Building Featured

An article in this week’s The Globe and Mail features Hydro Place, the new Manitoba Hydro building. The story details the building’s innovative design and how it has made the workspace a healthier environment for employees, while giving a boost to the core area. Manitoba Hydro is a client of McKim Cringan George.

CP interviews MCG

Yesterday Audra Lesosky was interviewed by the Canadian Press and offered her branding take on a current hot subject in the news this week. Earlier this week controversy arose when the layout of a federal government website was declared to be too party-specific, therefore breaking the government’s own rules when it comes to keeping its […]

City of Regina
Calgary says “Hello”

In the weeks leading up to the launch of the Hello Regina campaign in Calgary for client the City of Regina, the agency worked with regional and national media to help build buzz and promote the campaign. First, our public relations team pitched the The Globe and Mail on a business story to run on campaign launch day, and coordinated interviews with […]

What we do

brand

We get hired because clients are excited about what we can do for their brand. The brands we develop are strategically focused, creatively resonant, tactically precise, and help organizations transform their internal and external relationships.

Advertising

Good advertising is that rare combination of art and science. It’s where ideas are used to sell while data and analytics are used to reach. With a focus on digital and emerging technologies and a solid foundation in traditional media, the McKim strategy, media and creative teams all work in partnership. The results we help our clients achieve speak for themselves.

public relations

Integrating public relations into an advertising agency environment brings a unique and powerful perspective to our work. Our strategic services communications component combines public relations, media relations and social media to help you share your important messages.

digital

It’s one thing to understand how to reach a target audience with digital media, it’s quite another to provide an engaging experience that motivates a response. McKim combines strategic digital media analysis with creative approaches and content to seamlessly integrate every brand touch point.

design

Why hire an ad agency for graphic design? Good graphic design is at the core of all our work, and at McKim design is more than simply making things look good. Our work incorporates strategy and structure to create visuals that inspire and inform.