Congratulations to our client ProTELEC Security and Safety Ltd. on the recent sale of the company’s residential business to a.p.i. Alarm Inc. In preparation for the announcement, McKim assisted ProTELEC with customer communications, media relations and website updates. The sale allows the family-owned business to focus full time on its fast-growing commercial business in the […]
Work
Recycling Superheroes
The Canadian Beverage Container Recycling Association, the organization that facilitates Recycle Everywhere, has long been open to an array of creative ideas and fun executions, including robotic bins and recycling raccoons. This year, recycling heroes show us how to make the right recycling decisions so even more empty beverage containers are kept out of the […]
University of Manitoba Rebranding
In 2017, McKim’s long-standing client, the University of Manitoba expressed a desire for its brand to better reflect its achievements and global contributions, as well as to demonstrate its many commitments to inclusion, diversity, Indigenous achievement and reconciliation. Together, we embarked on a two-year journey of discovery. We travelled the country and in all, gained […]
Expedition Churchill
The University of Manitoba asked us to develop innovative approaches for engaging the community on its Arctic climate change research. The medium? The VIA Rail passenger train that runs from Winnipeg to Churchill. The Expedition Churchill: A Gateway to Arctic Research campaign was launched in late 2018, when the 1,700-km train route was re-opened. The work includes a wrap […]
Yes, Sir. A Campaign for Sir Bob Geldof
Autumn 2018 marks the 10th anniversary of a highly memorable event. In 2008, McKim had the pleasure of quickly developing a promotional campaign for client the St-Boniface Hospital Foundation.* The campaign was for the Foundation’s fundraising gala, where extraordinary humanitarians and other heroes were honoured every other year. That year, it was Sir Bob Geldof’s […]
Casinos of Winnipeg
Website and Campaign
A new positioning campaign for Manitoba Liquor & Lotteries has recently rolled out to broaden the appeal of the Casinos of Winnipeg properties. The campaign features a full slate of creative and a refreshed website to introduce the city’s two casinos as all-in-one entertainment destinations. Customer research shows that many Winnipeggers are unaware of recent, extensive infrastructure enhancements […]
Launching Ubisoft into Winnipeg
Early in 2018, McKim was asked by YES! Winnipeg to meet with an established global tech company that was considering a move to Winnipeg. Their client was looking for a local agency to assist with media relations, a launch announcement and an event. Two conditions of getting the meeting — we had to sign an […]
Recycle Everywhere radio
Whatever It Takes
CBCRA Radio Spot 1 CBCRA Radio Spot 2
Travel Manitoba 15 sec TV Spots
Mosaic Generations
In the winter/spring of 2017, McKim partnered with longstanding client The Mosaic Company to develop a new corporate TV/pre-roll spot to run regionally in Saskatchewan and Ontario, and nationally on TSN during CFL football games throughout the 2017 season and up to Grey Cup in November. The spot features generations of Mosaic employees through the years […]
Ivanhoé Cambridge Groundbreaking Event 2015
Ivanhoé Cambridge, a global real estate developer, engaged McKim to develop and organize a compelling groundbreaking event in fall 2015. The Outlet Collection Winnipeg development (which opened in spring 2017) had been covered in local Winnipeg media fairly extensively when it was announced in April 2014. For an official ceremony to mark the construction phase of […]
Launching Save-On-Foods in Two Markets
Save-On-Foods, a chain of supermarkets in Western Canada, required an agency to help plan and execute the announcement of its major expansion into Manitoba and Saskatchewan. McKim was engaged to provide communications and logistics support, and to engage community and potential stakeholders in press events to take place in Winnipeg and Regina on the same […]
Regina Revitalization Initiative
Brand Identity
Congratulations to our client the City of Regina on the launch of the Regina Revitalization Initiative (RRI). The program has been in the works for many months, and the agency was tasked over the summer with developing a visual identity, website and communications collateral for the project. The website and program would be launched to […]
Press Conference for New Stadium
MCG recently helped organize a major press conference with the Winnipeg Football Club. Our long-time client is transitioning to a new state-of-the-art stadium next year and had several announcements to make to fans, media and the public.
City of Regina
Calgary says “Hello”
In the weeks leading up to the launch of the Hello Regina campaign in Calgary for client the City of Regina, the agency worked with regional and national media to help build buzz and promote the campaign. First, our public relations team pitched the The Globe and Mail on a business story to run on campaign launch day, and coordinated interviews with […]
