DIAGRAM Building Certification Consultants, Canada’s leading Green Globes certification consultant, recently enlisted MCG to assist in a rebrand. DIAGRAM supports businesses in the achievement of green certification using building information modeling software, called BIM analysis, which offers a virtual visualization of green building projects.
“As always, there was a lot of discussion about the company’s vision and strategy in our initial meetings,” says Brent Morrisseau, MCG Creative Director. “To achieve these goals, the client agreed that a fresh start was essential. A new name, from Sustainable Solutions to DIAGRAM, and a new visual identity were the result of this process, both of which clearly differentiate the client in the field and resonate with target audiences and across various mediums.”
In addition to a new name and identity, the agency developed a new logo and collateral pieces, including stationary letterhead and an e-newsletter template, but the main focus of the rebrand was redesigning DIAGRAM’s website and developing content. Green building is a process that can sometimes be overwhelming. With this in mind, the website has been designed and written to communicate to current and prospective clients that with DIAGRAM, the green building process is accessible, engaging and achievable.
The website is comprehensive in nature but clean in appearance and ties into the forward-thinking visual identity of the DIAGRAM brand.