The Winnipeg Free Press interviewed Margot Brown yesterday about the future of newspapers. MCG’s VP media services shed light on how a newspaper campaign’s reach can be extended when paired with digital. She talked about how newsprint remains a broad reach medium, and digital as an added way to reach a younger audience.
The story, which is in today’s print and online edition, is in reference to a speaker from the Canadian Newspaper Association who is speaking in Winnipeg next week.
Way to go Margot!