March 25, 2011
The agency was recently engaged by client the University of Manitoba to create a national campaign that positions the university against the Canadian educational landscape in a bold new way. “There’s so much going on at the University of Manitoba that it’s not always easy to focus on just one advertising idea,” says agency CEO, […]
March 23, 2011
To support the 2010 season advertising campaign, MCG assisted long-term client the Winnipeg Football Club in creating and maintaining an Official Winnipeg Blue Bombers Fan Page. Since the season’s ad campaign centered around the concept of fan ownership, a Facebook page that gave a place for 24-7 fan-to-fan, fan-to-club, club-to-fan connection and conversation was a […]
March 11, 2011
Many people ask us what it’s like to attend a photo shoot. We can do one better than that. We art directed a photo shoot this morning at a local studio with Canadian supermodel, Meaghan Waller. The shoot was for the 2011 spring-summer campaign for Polo Park. For a whole album full of behind-the-scenes pictures […]
January 17, 2011
One of the best-known visuals of the advertising industry are the black boards used when an agency presents new creative to a client. For that professional, clean look, the proofs are adhered to black boards with aerosol glue. While presenting creative this way is an industry tradition, the dirty little secret is the glue is […]
January 12, 2011
An article in this week’s The Globe and Mail features Hydro Place, the new Manitoba Hydro building. The story details the building’s innovative design and how it has made the workspace a healthier environment for employees, while giving a boost to the core area. Manitoba Hydro is a client of McKim Cringan George.
January 7, 2011
Yesterday Audra Lesosky was interviewed by the Canadian Press and offered her branding take on a current hot subject in the news this week. Earlier this week controversy arose when the layout of a federal government website was declared to be too party-specific, therefore breaking the government’s own rules when it comes to keeping its […]
November 15, 2010
In the weeks leading up to the launch of the Hello Regina campaign in Calgary for client the City of Regina, the agency worked with regional and national media to help build buzz and promote the campaign. First, our public relations team pitched the The Globe and Mail on a business story to run on campaign launch day, and coordinated interviews with […]
September 23, 2010
The Winnipeg Free Press interviewed Margot Brown yesterday about the future of newspapers.
July 5, 2010
Client Manitoba Hydro enjoyed another strong year at the 2010 Utility Communicators International (UCI) Better Communications Competition Awards (BCC) for advertising campaigns developed by MCG.
June 11, 2010
Today a local columnist and Power 97 radio deejay wrote a column in the Winnipeg Sun that discusses the slogan for the 2010 Winnipeg Blue Bombers season.