Manitoba Liquor and Lotteries introduced Growlers and Growler bars to participating Liquor Mart locations in fall 2014. It’s the first time local craft beers have been available in Manitoba on tap at the stores, and a cohesive campaign with collateral was required. In English and French, the agency developed a wordmark, name and tagline for the growler bottles, cap seals, hang tags (which double as coasters), store banners, posters, chalkboards, dispensing units and other interior collateral. Print and digital ads were developed to coincide with a media launch.
Bottles with seal stickers and hang tags/reusable coasters
Growler bar with decals and signage