The Exchange District BIZ required a new visual brand identity that properly captured the district’s true spirit and heritage. A visual identify for ‘The Exchange’ was developed to stand alone and be used collaboratively with partner organizations, including the Exchange District BIZ. A logo was created for all materials, including new signage on the BIZ’s office front, and for use on the web and social media. A brochure, visitor’s guide, letterhead, envelope, and business cards were also developed, and the website was re-designed. Finally, the agency developed an advertising toolkit for The Exchange’s use in communications.
As part of the rebrand, McKim developed an advertising toolkit so The Exchange can design its own collateral in house, to seamlessly integrate with agency-developed pieces.