In 2008, McKim had the pleasure of developing a promotional campaign for client the St-Boniface Hospital Foundation* at lightning speed. The campaign, which included the poster below, was for the Foundation’s marquee gala, which honoured extraordinary humanitarians and other heroes.
This time, it was Sir Bob Geldof’s turn.
“The thrill of the evening itself, was second only to the delight of being involved in the promotional campaign that preceded it,” recalls Ron Sawchuk, McKim’s VP Creative Services. “The concept was quick in the making, and even quicker in the approval. In a flurry of activity, we presented the layout to the client during the press conference to announce the event. The conference was well underway, and behind the curtain, our client smiled and gave our execution for the pop culture his nod of approval. Then it was promptly revealed to media and the masses, all within a minute or so.
Jesse Cringan, who managed the account, recalls that Geldof liked the creative.
“Coming up with the Geldof campaign was tons of fun for the entire agency,” Jesse said. “And then the night of the ceremony – having Sir Bob Geldof say that he liked the work so much that he’s planning on hanging a couple of the pieces we developed in his study at home, well, man – how cool is that?”
* Then called St. Boniface Hospital & Research Foundation