The McKim Communications Group headquarters are located in Winnipeg, Manitoba. As an award-winning agency, it serves a host of non-profit organizations, small businesses and corporations in Manitoba and across the country.

Address 211 Bannatyne Avenue
5th Floor
Winnipeg, MB R3B 3P2
Phone 204.284.2221
Fax 204.475.2469

Sir Bob Geldof Poster
St-Boniface Hospital Foundation

In 2008, McKim had the pleasure of developing a promotional campaign for client the St-Boniface Hospital Foundation* at lightning speed. The campaign, which included the poster below, was for the Foundation’s marquee gala, which honoured extraordinary humanitarians and other heroes. This time, it was Sir Bob Geldof’s turn. “The thrill of the evening itself, was […]

Mosaic Generations

In the winter/spring of 2017, McKim partnered with longstanding client The Mosaic Company to develop a new corporate TV/pre-roll spot to run regionally in Saskatchewan and Ontario, and nationally on TSN during CFL football games throughout the 2017 season and up to Grey Cup in November. The spot features generations of Mosaic employees through the years […]

Recycle Everywhere
Doing ‘Whatever it Takes’

McKim has been creating campaigns for Recycle Everywhere since 2013. All campaigns have helped move the needle toward CBCRA’s ultimate goal, but persuading the most resistant audiences is now necessary. We turned to a segmented approach with specific tactics, mediums and messages to specifically target demographics to convince those who are resistant to recycling, to encourage audiences who are […]

10 things we’ve learned

When you work at an agency you learn tons of interesting statistics and facts from new and existing clients. It’s part of the “information dump” process that typically happens early on in a project. Here’s our list of 10 interesting tidbits we’ve learned on the job recently: 10. Jordan: I learned that the Canadian boreal forest […]

MOSAIC Company
Deep Roots

The Mosaic Company has deep roots in Saskatchewan and is a Canadian success story. The potash and phosphate supplier embraces innovation at home and is a key player in the global food supply chain. To build on awareness generated by a 2013 campaign, a fresh campaign was developed to demonstrate how the company has and will […]

Agency News, spring 2014

Clients McKim is pleased to announce some recent new business successes. The agency began working with Caisse Financial Group in January. We were also awarded a campaign from the Winnipeg Regional Health Authority, which will be launching later this year. We’ve been working with Richardson International Ltd. on a variety of new initiatives, and we’re pleased […]

Taking Travel To Heart

  What was shaping up to be another hot summer day in late June 2012 turned into a game changer for the agency. There was an hour left in the workweek before the long weekend break, and CEO and president Peter George had concluded that it would be July before the agency would receive news […]

of Manitoba

Giving the brand a fresh landscape

Our brand campaign for the University of Manitoba began with a truth. Research aled to the discovery that the university and its faculty, staff and students are defined by a pioneering spirit and bold resolve created by the invigorating prairie landscape in which we live. This grew into an idea: where you are shapes who […]

Recycle Everywhere – Give empty beverage containers a new life

In exploring concepts for the Canadian Beverage Container Recycling Association, research revealed that Manitobans were more likely to recycle if they knew what their empty beverage containers could become. This seed grew into a campaign that encouraged Manitobans to give their empty beverage containers a new life. In a fully integrated campaign, bottles, juice boxes, […]

Travel Manitoba
Branding the Heart of the Nation

“We need an incredible, awe inspiring brand… that’s all.” With that simple statement from the client  our work with Travel Manitoba began. The brand for Travel Manitoba had to dig deep. It had to inspire international, national and local audiences, and express the true nature and spectacular beauty of Manitoba. Through research, exploration and collaboration, […]

Travel Manitoba Campaign Launches

McKim is pleased to have partnered today with client Travel Manitoba in the official launch of the Crown corporation’s 2014 marketing campaign. The made-in-Manitoba campaign is intended to aggressively market the province as a tourist destination based around the theme, Manitoba: Canada’s Heart Beats. “The tourism industry in Manitoba is experiencing tremendous growth and momentum, […]

Transformational Recycle Everywhere program

Since early summer, Manitobans have been exposed to a series of ads that show what can become of their empty beverage containers. It’s all part of a comprehensive campaign for the Canadian Beverage Container Recycling Association (CBCRA) and its program, Recycle Everywhere. The campaign is based on an agency-developed concept that demonstrates that once recycled, […]

New staff

Kathryn Sopuck Kathryn Sopuck has joined McKim as an account coordinator, further growing our team of client services and project management specialists. Kathryn previously studied in Montreal, earning a three-year diploma in Fashion Marketing from College LaSalle International Fashion School. Her education was supported by three separate internships in product design, manufacturing, and marketing and […]

City of Regina Celebrates Recycling

A multi-phase, multimedia campaign was developed to engage and educate Reginans about the benefits of a comprehensive, city-wide residential recycling program. TV spots, radio, info brochures, and print and digital ads developed awareness about the program, built public enthusiasm and launched the city’s blue-cart pick-up service. Billboards Print ads   Brochure  

2013 Signature Awards

MCG has been named a finalist 19 times in the 2013 Signature Awards – the most honours for any one agency. The annual event that showcases the best advertising, marketing and design produced in Manitoba during the previous year. The competition is organized by the Advertising Association of Winnipeg. Winners are announced in May. Categories […]

Feeding the World
Awareness Campaign

The Mosaic Company is the world’s largest supplier of phosphate and potash, and supports growers around the globe. With a booming mining sector in Saskatchewan, Mosaic required a provincial campaign that would carve out a distinct position in the hearts and minds of the public, instill pride with current employees, help attract top talent and […]

The Exchange Group’s Unveiling

MCG congratulates new client, The Exchange Group (EXG) on the successful launch of their student recruitment program. EXG is a boutique accounting firm that enjoys an energetic and dynamic culture. The team approached MCG to design and develop a small marketing campaign to attract high quality accounting students to the program. A targeted microsite, and takeaway […]

Refrigerator Retirement Program On Target

Manitoba Hydro’s Power Smart* Refrigerator Retirement Program, which was launched in June 2011, is currently on target to meet its ultimate collection goal of 34,000 units in three years. To date, 11,000 energy-consuming appliances have been scheduled for pick-up. At the program’s outset, Manitoba Hydro estimated there were more than 194,000 old and inefficient fridges and […]

University of Manitoba Campaign Wins International Awards

The University of Manitoba has earned three international accolades for the immensely successful “Trailblazer” advertising campaign. Two gold and one silver 2012 CASE Circle of Excellence Awards were awarded in advertising campaign and individual ad categories – the latter in recognition of an airport ‘spectacular’ billboard. The annual awards program of the Council for Advancement […]

Winnipeg Transit
Rapid Transit Campaign

McKim created a comprehensive multimedia and phased campaign to coincide with the opening of Winnipeg Transit’s Southwest Rapid Transit Corridor. The campaign had to both raise awareness of the updates and promote adoption of the new service to existing transit users and car commuters. Over the course of several months, the campaign familiarized current transit […]

Winnipeg Blue Bombers Branding Your Team

With a new world-class stadium under construction and the launch of a refreshed brand, 2012 marked the beginning of a new era for the Winnipeg Blue Bombers. To reflect the Winnipeg Football Club’s expanding operations and influence, the agency developed a flexible, brand-focused, multimedia campaign for the 2012 season. The “Always Your Team” campaign taps […]

Your City in Fast Forward

MCG was engaged in late 2011 to develop a comprehensive multimedia campaign for Winnipeg Transit’s new Southwest Rapid Transit Corridor. The enhanced service, which opened to the public April 8, includes a high-speed Transitway, state-of-the-art buses and three new Rapid Transit (RT) stations. Click to view gallery. “Rapid Transit is about the evolution of Winnipeg’s […]

Kelvin High Turns 100

One of Winnipeg’s best-known high schools, Kelvin, will celebrate its 100th anniversary at the end of May with a three-day reunion. Several people at the agency are graduates of the famous Winnipeg high school and were proud to begin work on the campaign last fall. Click to view a gallery of our posters. To convey […]

Agency Night at the Opera

With Manitoba Opera a long-term client of MCG, we are certainly no strangers to attending their productions. However, it’s not every year that one of our employees features in one of them. Or our CEO receives a National Opera Directors Recognition Award honouring his dedication to the organization. So, given the good cheer, we hosted an […]

Tracy Francis & Full-Circle Moments

With a work history as colourful and interesting as she is, Tracy Francis began her career in advertising in 1987 following her Creative Communications studies at Red River College. She initially took the course with the intention of going into journalism. “But once I took my first advertising class that was it. I was hooked,” […]

Agency News

A summary of recent stories about us in the news Applied Arts Wire featured a story on the success of the University of Manitoba Trailblazer campaign in light of our client’s eight wins at an annual awards program that recognizes excellence in post-secondary education marketing and communications. A story about the campaign also appeared in […]

Regina Water Campaign

Regina is Canada’s fastest growing city. As the city continues to boom, expansion of its water service and construction of a new treatment facility will be needed. The City of Regina wished to communicate the upcoming changes to residents and engage them on the importance of the upgrades. “The challenge of this advertising campaign was […]


DIAGRAM Building Certification Consultants, Canada’s leading Green Globes certification consultant, recently enlisted MCG to assist in a rebrand. DIAGRAM supports businesses in the achievement of green certification using building information modeling software, called BIM analysis, which offers a virtual visualization of green building projects. “As always, there was a lot of discussion about the company’s vision and strategy […]

Agape Table on CTV Morning Live

The agency recently coordinated an appearance on CTV Morning Live Winnipeg for non-profit client, Agape Table to help build awareness for the innovative work they provide to the community, and as a means to help drive donations during the holiday season. With seven live segments scheduled over the course of two and a half hours, a […]

Define Your Future

“Where you are shapes who you are.” It is this statement that inspires the national positioning campaign for the University of Manitoba, which was first launched to Canadians earlier this year. Now, for fall 2011 and speaking directly to current and prospective students, the campaign continues its celebration of the human, intellectual and geographic landscape of […]

Whack an Issue

In light of the upcoming provincial election, the Winnipeg Free Press recently approached MCG to develop an interactive game for their website; one that would create interest in the electoral process and support voter engagement. The result of the joint effort is ‘Whack an Issue’, a light-hearted, non-partisan online game now running on the ‘Democracy […]

Join the Movement

The agency recently developed a campaign to promote awareness of the City of Winnipeg’s Active Transportation Network (ATN). The ‘Join the Movement’ campaign aims to encourage Winnipeggers to get active by using the AT network – a series of ongoing infrastructure improvements around the city that include multi-use paths, bike boulevards and pedestrian corridors. As […]

St. John Ambulance 100th Anniversary

St. John Ambulance Manitoba engaged the agency’s public relations department in anticipation of the organization’s 100th anniversary in the province. The agency developed a media event that would showcase the organization’s many services and generate positive earned media. There were two events. The first event took place in July, where St. John Ambulance handed over of 23 Automatic […]

City of Regina

A new logo and branded collateral positioned Regina as a great place to live, work and invest – a growing city with endless opportunities on the horizon. MCG developed a new logo and tag line that captured the city’s optimistic personality and professional growth. The letterform and tag line gained widespread buy-in throughout Regina.

Manitoba Opera

Each year, Manitoba Opera wows audiences with powerfully passionate, high quality productions. The 2011-2012 season will be no different. In an effort to encapsulate the dramatic and rich storytelling elements of these highly anticipated performances, the agency opted for a slightly risky, very modern approach to the creative. Get the latest Flash Player to see […]

Bombers Campaign in the News

We are delighted at the recent coverage our latest multimedia marketing campaign for the Winnipeg Blue Bombers has received. Marketing Magazine online, The Applied Arts Wire and Media in Canada have all featured stories on the ‘Our History. Our House’ campaign which celebrates the team’s last season at the Canad Inns stadium. The campaign invites […]

Hockey Fever Hits Winnipeg

Winnipeggers won’t soon forget what happened on May 31, 2011, when it was announced an NHL team would be retuning to the city. An announcement of this magnitude of course has all kinds of branding, marketing, economic and business implications for a city. In the past couple of weeks, MCG’s Peter George has spoken to Reuters, […]

Spotlight on Carey Pradinuk

McKim’s creative director Carey Pradinuk grew up around advertising. In high school, he spent his summers working in his father’s advertising agency, Pradinuk Advertising. While he enjoyed seeing the work develop from tiny thumbnail sketches to posted billboards, he says, “I was sure that I wouldn’t work in advertising. As sure as you can be about […]

Manitoba Opera Season UNVEILED

Manitoba Opera’s 2011-2012 season will kick off this fall with one of opera’s most sensual and haunting stories, Salome. Later in the season, the company will offer a concert performance of the love story Dido and Aeneas. And in April 2012 the spectacular opera The Daughter of the Regiment will close off the season. To […]

New Staff at MCG

Chris Werstiuk – Director, Digital Media Chris Werstiuk rejoins MCG as Director, Digital and Interactive Media. He will be leading MCG’s digital media department and assisting clients in the growth of their business through digital marketing. As an accomplished and innovative software development professional, Chris offers a unique breadth and depth of new media experience. […]

Bold, New University of Manitoba Campaign

The agency was recently engaged by client the University of Manitoba to create a national campaign that positions the university against the Canadian educational landscape in a bold new way. “There’s so much going on at the University of Manitoba that it’s not always easy to focus on just one advertising idea,” says agency CEO, […]

Audra Lesosky conducts

A good conductor knows every instrument in his or her orchestra. Here, it’s Audra Lesosky’s baton that helps the agency compose great advertising as Executive VP. Audra completed her Red River College Creative Communications diploma and entered the industry when Mac computers and desktop publishing were replacing typewriters and hand layouts. She couldn’t know it […]

MCG becomes spray glue-free zone

One of the best-known visuals of the advertising industry are the black boards used when an agency presents new creative to a client. For that professional, clean look, the proofs are adhered to black boards with aerosol glue. While presenting creative this way is an industry tradition, the dirty little secret is the glue is […]

Lisagh King in the Spotlight

Lisagh King is truly agency queen as she presides over a busy creative hive. As director of creative services, she manages the ebb and flow of the creative department, which is comprised of graphic designers, art directors, copywriters, production managers and web and digital media developers. Every new campaign or piece of work must first go […]

Agape Table Turns 30

In 2010, Agape Table began to undertake a major philosophical shift, exactly 30 years after it first opened it doors. In essence, the organization would continue to provide emergency meals and services to the hungry, but it wanted to reposition itself from a soup kitchen to a community nutrition center – a place where its […]

City of Regina
Calgary says “Hello”

In the weeks leading up to the launch of the Hello Regina campaign in Calgary for client the City of Regina, the agency worked with regional and national media to help build buzz and promote the campaign. First, our public relations team pitched the The Globe and Mail on a business story to run on campaign launch day, and coordinated interviews with […]

Manitoba Liquor & Lotteries

Manitoba Lotteries (now called Manitoba Liquor & Lotteries) supports a wide array of community events every year across the province. McKim was tasked with developing a flexible, templated approach for print advertising that could be used to signify the corporation’s involvement and sponsorship. A digital watercolour approach combined with silhouettes of athletes and artists was […]

Manitoba Hydro
Know Your Hydro

This campaign is almost ten years old, but the creative still feels fresh and on target. As a clean-energy leader in Canada, Manitoba Hydro has enjoyed a strong presence and recognition in-market for many years. To build stronger relationships with its customers and to help attract new employees, an innovative campaign told the inspiring stories […]

What we do


We get hired because clients are excited about what we can do for their brand. The brands we develop are strategically focused, creatively resonant, tactically precise, and help organizations transform their internal and external relationships.


Good advertising is that rare combination of art and science. It’s where ideas are used to sell while data and analytics are used to reach. With a focus on digital and emerging technologies and a solid foundation in traditional media, the McKim strategy, media and creative teams all work in partnership. The results we help our clients achieve speak for themselves.

public relations

Integrating public relations into an advertising agency environment brings a unique and powerful perspective to our work. Our strategic services communications component combines public relations, media relations and social media to help you share your important messages.


It’s one thing to understand how to reach a target audience with digital media, it’s quite another to provide an engaging experience that motivates a response. McKim combines strategic digital media analysis with creative approaches and content to seamlessly integrate every brand touch point.


Why hire an ad agency for graphic design? Good graphic design is at the core of all our work, and at McKim design is more than simply making things look good. Our work incorporates strategy and structure to create visuals that inspire and inform.