Regina Water Campaign

January 18, 2012

Regina is Canada’s fastest growing city. As the city continues to boom, expansion of its water service and construction of a new treatment facility will be needed. The City of Regina wished to communicate the upcoming changes to residents and engage them on the importance of the upgrades. “The challenge of this advertising campaign was [...]

DIAGRAM Rebrand

DIAGRAM Building Certification Consultants, Canada’s leading Green Globes certification consultant, recently enlisted MCG to assist in a rebrand. DIAGRAM supports businesses in the achievement of green certification using building information modeling software, called BIM analysis, which offers a virtual visualization of green building projects. “As always, there was a lot of discussion about the company’s vision and strategy [...]

Agape Table on CTV Morning Live

MCG recently coordinated an appearance on CTV Morning Live for non-profit client, Agape Table. Founded in 1980, Agape Table is committed to providing nourishment to the city’s hungry without judgment. They pride themselves on their sustainable programs that offer dignity and empowerment to guests. The purpose of the CTV shoot was to draw attention to [...]

Peter George Earns National Opera Award

December 20, 2011

Opera.ca, the national association for professional opera in Canada, recently announced in a news release that MCG’s Peter George is the 2011/12 recipient of the Opera.ca National Opera Directors Recognition Award. Peter is Past Chair of the Board of Trustees for Manitoba Opera (MO). The annual award honours a board member who promotes good governance, [...]

MCG Expands Presence in Saskatchewan

December 2, 2011

Linda Tiefenbach has joined the McKim Cringan George team as Regional Vice President, MCG Saskatchewan. As a senior member of the agency’s executive team, Linda will build the profile of MCG in Saskatchewan, provide strategic direction to existing accounts and develop new business opportunities. Linda will be based out of the agency’s office in the [...]

2011 Fall BBM Radio Survey

The 2011 fall BBM (Bureau of Broadcast Measurement) survey is out and reflects some interesting changes in the Winnipeg radio market. In particular, two exciting launches have taken place recently: in early October Sportsradio 1290 was officially re-launched as TSN Radio 1290 and Energy 106 launched in late July and gave us something different with [...]

Contest Earns FLOFORM 800% More Facebook Fans

November 9, 2011

The FLOFORM Countertops $100,000 Kitchen Party contest has been an enormous success. Since the contest launched September 5, FLOFORM has increased their following on Facebook, where the contest is hosted, from 400 to 3,783 – an increase of over 800 per cent. Over 250 entries were submitted on an app MCG’s digital department developed for [...]

Define Your Future

Where you are shapes who you are. It is this school of thought that inspired the MCG-created national positioning campaign for the University of Manitoba. In keeping with the theme, MCG recently launched a related local market awareness campaign that celebrates the human, intellectual and geographic landscape of Manitoba. ‘Define Your Future’ is a multi-layered [...]

St. John Ambulance 100th Anniversary

Earlier this year, St. John Ambulance Manitoba engaged the services of MCG’s communications department with the hope of garnering some earned media attention around their 100th anniversary. The agency helped to coordinate two events for the client to mark the occasion. The first event took place on July 5, 2011, and saw representatives from St. [...]

Manitoba Hydro’s Power Smart* Refrigerator Retirement Program

MCG recently developed an awareness campaign for Manitoba Hydro’s Power Smart Refrigerator Retirement Program. The aim of the program is to encourage Manitoba homeowners to remove their energy-consuming second fridges. According to Manitoba Hydro, there are more than 194,000 old and inefficient fridges consuming energy in the province. Rolled out in June of this year, [...]