A boy who has a successful business picking up recyclables from the cottage community of Victoria Beach, Manitoba was a natural point of inspiration for client the Canadian Beverage Container Recycling Association and its Recycle Everywhere program.
Bennett, his customers, and parents were featured in Recycle Everywhere video and TV assets, including a documentary, TV spot, and a behind-the-scenes video, as well as other online engagement pieces that all work to challenge viewers to recycle even more of their beverage containers. The assets are part of a suite of ongoing creative pieces designed to micro target specific Manitoba audiences and in this case, a slightly older audience. The video assets were also screened at the first annual Victoria Beach Film Festival in August 2017, where Bennett was received with great applause.
McKim expressly thanks Bennett, his family, his customers and neighbours for their enthusiasm and hospitality in helping us tell his story!
Bennett’s Bike – Behind the Scenes
Bennett’s Bike – Full Story
Bennett’s Bike – 30 Second