A video was created to provide more context to the 2015 awareness campaign for CBCRA’s Recycle Everywhere program, where the goal is to educate Manitobans about the processes and people involved in recycling empty beverage containers so they may become new items. To view campaigns developed by McKim for CBCRA visit Transformation Campaign and Enjoy It. Recycle It.
Our brand campaign for the University of Manitoba began with a truth. Research aled to the discovery that the university and its faculty, staff and students are defined by a pioneering spirit and bold resolve created by the invigorating prairie landscape in which we live. This grew into an idea: where you are shapes who […]
In exploring concepts for the Canadian Beverage Container Recycling Association, research revealed that Manitobans were more likely to recycle if they knew what their empty beverage containers could become. This seed grew into a campaign that encouraged Manitobans to give their empty beverage containers a new life. In a fully integrated campaign, bottles, juice boxes, […]
“We need an incredible, awe inspiring brand… that’s all.” With that simple statement from the client our work with Travel Manitoba began. The brand for Travel Manitoba had to dig deep. It had to inspire international, national and local audiences, and express the true nature and spectacular beauty of Manitoba. Through research, exploration and collaboration, […]