Linda Tiefenbach has joined the agency as Regional Vice President, MCG Saskatchewan. As a senior member of the agency’s executive team, Linda will help build the agency’s profile in Saskatchewan, provide strategic direction to existing accounts and develop new business opportunities. Linda will be based out of the agency’s office in the heart of Regina on Scarth Street, which opened its doors in 2010.
Linda has more than 20 years executive marketing and communications experience in Saskatchewan’s private and public sectors, including the Saskatchewan Wheat Pool, the City of Regina and the Government of Saskatchewan. Most recently, she directed corporate marketing and advertising at Viterra Inc., a global agribusiness headquartered in Canada.
“MCG has been offering fresh and innovative advertising and communications to clients in Saskatchewan since the agency entered this market,” says Tiefenbach. “I’m thrilled to be joining a team that values client collaboration. I know this will become one of our calling cards as we strengthen our existing relationships and build new ones in the public and private sectors.”
“The depth of Linda’s experience and her knowledge of the Saskatchewan market are a tremendous asset to our team,” says MCG President and CEO Peter George. “She’ll be a senior member of our agency leadership group, and her expertise will contribute to the success of our clients not only in Saskatchewan, but across Canada.”
Linda has lived in Saskatchewan all her life. Born in Moose Jaw, she later moved to Regina where she studied at the University of Regina. Following her studies, Linda moved to rural Saskatchewan to raise her family.
While Linda enjoys and appreciates her rural life at home, she loves her professional career in Saskatchewan’s booming cities. In particular, she still marvels at how friendly and inviting the people are, where new residents are welcomed with open arms and quickly integrated into the fabric of the community.
Linda also admires the passion of her neighbours and professional network. She credits the harsh changes in the seasons to the hardworking ethic and resilience of the people, whom she says constantly strive to improve their province.
She believes this ‘Saskatchewan spirit’ explains the commitment and passion residents have for their beloved Roughriders – in good or challenging times – Rider Pride reigns supreme.
Welcome to MCG, Linda. We look forward to cultivating a good-natured Bombers-vs-Riders rivalry!
Update: In fall 2013, Linda took on an expanded role as VP, business development. Congrats, Linda!