Three new Travel Manitoba TV spots have been created to showcase some of the province’s signature tourism products.
Walking with wild polar bears in summer. Watching world-class 360-degree views of northern lights. Embracing a playful spirit in the heart of an exhilarating and wintry Winnipeg. All tell the story of a province packed with surprising and immersive travel experiences.
The made-in-Manitoba spots were unveiled this morning by Travel Manitoba and Growth, Enterprise and Trade Minister Cliff Cullen in front of a large crowd.
The 30-second spots are intended for local audiences and international travellers, and will air on Air Canada seatbacks, on TV in Winnipeg, Toronto and Montreal, and on social media.
After a competitive process McKim became Travel Manitoba’s agency of record in 2012. In late 2013, the brand theme Manitoba: Canada’s Heart … Beats was launched to aggressively market the province as a tourist destination. The work included a multimedia marketing campaign that included a suite of TV ads and videos to showcase some of the province’s major assets, including polar bear viewing in Churchill, interacting with beluga whales on the Churchill River, fly-in fishing in the eastern boreal forest, and Winnipeg culture. The award-winning tourism brand continues to showcase the province to the world, and has achieved high levels of stakeholder engagement across Manitoba.
Manitoba’s tourism industry adds $1.5 billion to the province’s economy each year.
Travel Manitoba is a Crown corporation that leads and stimulates sustainable tourism growth in Manitoba’s $1.5 billion tourism industry. In partnership with the tourism industry, the agency is responsible for tourism marketing, visitor information services, research, and public information.