Television and PreRoll
Recycle Everywhere is an initiative created by the Canadian Beverage Container Recycling Association to increase the recycling of beverage containers in Manitoba. To demonstrate the benefits of recycling, a campaign was developed showing empty beverage containers being transformed into new and useful products. In wide-ranging media, Manitobans saw empty bottles, juice boxes, drink cartons and aluminum cans become baseball bats, frying pans, jackets, patio furniture, tissues and airplane parts. In an even more interactive execution, “magic” Recycle Everywhere bins sprang to life in public places to treat unsuspecting recyclers with prizes made from recycled materials.