Developing the brand for Travel Manitoba had its roots in extensive research conducted throughout 2012. The strategic and creative approach took shape in 2013. The agency developed an inspiring and proud brand that expresses the true nature and spectacular beauty of the province: Manitoba – Canada’s Heart… Beats. The award-winning campaign launched on national television in early 2014, and broadened into a multi-media campaign in spring. Executions include television, in-flight video, targeted print publications, web and online media. An attention-grabbing installation at Light Rail Transit stations and on trains also brought the brand to Calgary, home to a high density of the targeted audience.
Air Canada’s enRoute and Westjet’s up!